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Social proof

Known as: Informational Social Influence, Social informational influence, Informational influence 
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to… Expand
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Papers overview

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Highly Cited
2014
Highly Cited
2014
Abstract The social psychological literature on threat and defense is fragmented. Groups of researchers have focused on distinct… Expand
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Highly Cited
2013
Highly Cited
2013
The warranting principle, signaling theory, and theories of informational social influence suggest conditions when either user… Expand
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Highly Cited
2013
Highly Cited
2013
Despite extensive research on the antecedents of customer citizenship behavior, the influence of other customers remains a… Expand
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Highly Cited
2011
Highly Cited
2011
As more and more marketers incorporate social media as an integral part of the promotional mix, rigorous investigation of the… Expand
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2011
2011
We document that the likelihood of an analyst following a supplier–customer firm pair increases with the strength of the economic… Expand
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Highly Cited
2010
Highly Cited
2010
We examine the role of network externalities on the use of blogs in an organization. Prior research has considered social… Expand
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Highly Cited
2006
Highly Cited
2006
Understanding the factors that affect consumer attitude toward web sites is important for both theoretical and practical reasons… Expand
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Highly Cited
2005
Highly Cited
2005
The far-reaching advances in information and communications technologies (ICTs) in tandem with the globalization of trade… Expand
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Highly Cited
1990
Highly Cited
1990
Many governments have perceived the rural moneylender as usurious. This article takes a first step toward directly testing the… Expand
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Highly Cited
1978
Highly Cited
1978
Publisher Summary The chapter explains the group-induced polarization of attitudes and behavior. The chapter highlights the… Expand
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