Author pages are created from data sourced from our academic publisher partnerships and public sources.
Share This Author
How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance
The results support the argument that habit acts as a moderating variable of the relationship between intentions and IS continuance behavior, which may put a boundary condition on the explanatory power of intentions in the context of continued IS usage.
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
This study conducted a systematic review of eWOM research and identified key factors related to the major elements of the social communication literature and built an integrative framework explaining the impact of e WOM communication on consumer behavior.
The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities
- Christy M. K. Cheung, Matthew K.O. Lee, Neil Rabjohn
- Business, Computer ScienceInternet Res.
- 6 June 2008
An information adoption model was developed to examine the factors affecting information adoption of online opinion seekers in online customer communities and found comprehensiveness and relevance to be the most effective components of the argument quality construct.
Online social networks: Why do students use facebook?
- Christy M. K. Cheung, Pui-Yee Chiu, Matthew K.O. Lee
- Psychology, Computer ScienceComput. Hum. Behav.
- 1 July 2011
This paper conceptualized the use of online social networks as intentional social action and examined the relative impact of social influence, social presence, and the five key values from the uses and gratification paradigm on The authors-Intention to useOnline social networks.
Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
- Matthew K.O. Lee, Christy M. K. Cheung, Zhaohui Chen
- Psychology, Computer ScienceInf. Manag.
- 1 December 2005
This study is one of the few attempts to investigate students' acceptance of an Internet-based learning medium (ILM) and showed that both perceived usefulness and perceived enjoyment significantly and directly impacted their intention to use ILM.
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
A model examining motives of consumers' eWOM intention is developed and reputation, sense of belonging, and enjoyment of helping are significant factors, and the model explains 69 percent of the variance.
A theoretical model of intentional social action in online social networks
An empirical study of Facebook users found that collective intention to use a social networking site is determined by both subjective norm and social identity, which means social identity is found to be a second-order latent construct comprised of cognitive, evaluative, and affective components.
Understanding information systems continuance: The case of Internet-based learning technologies
The findings confirmed the theoretical argument that the strength of intention to predict continuance was weakened by a high level of IS habit, and presented strong support for the theoretical links of IS continuance model, and for the new moderating effect.
Understanding the sustainability of a virtual community: model development and empirical test
Satisfaction, commitment, group norms are found to have significant impacts on intention to continue using and intention to recommend the community to others, while social-related factors are more important in determining commitment and group norms.
Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model
- Kem Z. K. Zhang, S. J. Zhao, Christy M. K. Cheung, Matthew K.O. Lee
- Psychology, Computer ScienceDecis. Support Syst.
- 1 November 2014
It is found that argument quality of online reviews (systematic factor), which is characterized by perceived informativeness and perceived persuasiveness, has a significant effect on consumers' purchase intention and source credibility and perceived quantity of reviews have direct impacts on purchase intention.