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Impression (online media)

Known as: Impression, Potential impression, Served impression 
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not… 
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Related topics

Related topics

8 relations
Click fraudCost per actionCost per impressionCost per mille

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Virtual Learning Tool for the Training of the Standard Marine Communication Phrases
Marine communications established between ships, between ship and land-based marine stations or between ship and helicopter… 
2017
2017
Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings
Highly Cited
2016
Highly Cited
2016
Feedback Control of Real-Time Display Advertising
Real-Time Bidding (RTB) is revolutionising display advertising by facilitating per-impression auctions to buy ad impressions as… 
2015
2015
I Would Hire You in a Minute: Thin Slices of Nonverbal Behavior in Job Interviews
In everyday life, judgments people make about others are based on brief excerpts of interactions, known as thin slices… 
Highly Cited
2015
Highly Cited
2015
What Your Face Vlogs About: Expressions of Emotion and Big-Five Traits Impressions in YouTube
Social video sites where people share their opinions and feelings are increasing in popularity. The face is known to reveal… 
2011
2011
Uncoupling mobility and learning: When one does not guarantee the other
Mobile learning was an embedded component of the pedagogical design of an undergraduate course, Digital media and society. In the… 
Highly Cited
2009
Highly Cited
2009
Online Ad Assignment with Free Disposal
We study an online weighted assignment problem with a set of fixed nodes corresponding to advertisers and online arrival of nodes… 
Highly Cited
1999
Highly Cited
1999
Bird in a Cage: Chinese Law Reform after Twenty Years
Highly Cited
1999
Highly Cited
1999
Automatic classification and recognition of shoeprints
The most common clues left at a crime scene when a crime is committed are shoeprint impressions. These impressions are useful in… 
Highly Cited
1991
Highly Cited
1991
Stereotyping based on apparently individuating information: Trait and global components of sex stereotypes under attention overload.
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