Cost per action

Known as: PPA, Pay-per-action, Cost per conversion 
Cost per acquisition (CPA), also known as pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the… (More)
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Papers overview

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2016
2016
T multibillion-dollar online advertising industry continues to debate whether to use the cost per click (CPC) or cost per action… (More)
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2013
2013
The multibillion-dollar online advertising industry continues to debate whether to use the CPC (cost per click) or CPA (cost per… (More)
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Highly Cited
2011
Highly Cited
2011
Differential power analysis is a powerful cryptanalytic technique that exploits information leaking from physical implementations… (More)
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2011
2011
Online advertising has grown over the past decade to over $26 billion in recorded revenue in 2010, IAB (2010). The revenues… (More)
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2010
2010
Today's online advertising contracts tie online advertising payments directly to campaign measurement data such as click-throughs… (More)
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2010
2010
Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the… (More)
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2008
2008
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of… (More)
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2007
2007
The online advertising industry is currently based on two dominant business models: the pay-per-impression model and the pay-per… (More)
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Highly Cited
2005
Highly Cited
2005
cleanup, and trip-and-fall claims were included also. Calculations. Several structural measures were used in this study. Full… (More)
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Highly Cited
2004
Highly Cited
2004
A classical model is used for the power consumption of cryptographic devices. It is based on the Hamming distance of the data… (More)
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