Cost per mille

Known as: CPM, CRP, Cost per rating point 
Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising… (More)
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Papers overview

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2017
2017
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for… (More)
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2013
2013
This study examines the impact of macroeconomic var iables on stock prices. We use the Databank stock index to represent the… (More)
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2013
2013
The multibillion-dollar online advertising industry continues to debate whether to use the CPC (cost per click) or CPA (cost per… (More)
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Highly Cited
2010
Highly Cited
2010
We present a new interactive method for tubular structure extraction. The main application and motivation for this work is vessel… (More)
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2009
2009
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click… (More)
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2009
2009
Since 2001, widespread mortality of black walnut (Juglans nigra) has been reported in Colorado, USA. Affected trees initially… (More)
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2008
2008
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of… (More)
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2004
2004
Saline lakes may be divided into two categories — those primarily saline because they are endorheic and those secondarily saline… (More)
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2001
2001
One thousand and ninety-six longfin Patagonian squid, Loligo gahi, were collected from waters off the Falkland Islands over a… (More)
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Highly Cited
2000
Highly Cited
2000
Powerholders may engage in two stereotyping processes: (a) by default, inattention to stereotype-inconsistent information, due to… (More)
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