Persona (user experience)

Known as: Persona (marketing), Persona (user-centered design), User persona 
In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand… (More)
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Related topics

Related topics

13 relations
Content strategyEdge caseInteraction designPersonalization
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Broader (2)

Human–computer interactionUsability

Papers overview

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Highly Cited
2016
Highly Cited
2016
A Persona-Based Neural Conversation Model
We present persona-based models for handling the issue of speaker consistency in neural response generation. A speaker model… (More)
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2014
2014
Participatory design of persona artefacts for user eXperience in non-WEIRD cultures
Persona is elicited through qualitative, quantitative or both methods combined. Yet, for it to be validated data must come from… (More)
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Highly Cited
2011
Highly Cited
2011
Personas and user-centered design: How can personas benefit product design processes?
This paper investigates personas, an alternative method for representing and communicating customer needs. By using a narrative… (More)
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Highly Cited
2011
Highly Cited
2011
Persona cases: a technique for grounding personas
Personas are a popular technique in User-Centered Design, however their validity can be called into question. While the… (More)
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Review
2008
Review
2008
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition… (More)
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Highly Cited
2008
Highly Cited
2008
Data-driven persona development
Much has been written on creating personas --- both what they are good for, and how to create them. A common problem with… (More)
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Highly Cited
2003
Highly Cited
2003
Personas: practice and theory
ì Personasî is an interaction design technique with considerable potential for software product development. In three years of… (More)
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Highly Cited
2003
Highly Cited
2003
Persona development for information-rich domains
Designing information architecture for complex websites requires understanding user information needs and mental models in that… (More)
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Highly Cited
2002
Highly Cited
2002
Persona: A Contextualized and Personalized Web Search
Recent advances in graph-based search techniques derived from Kleinberg’s work [1] have been impressive. This paper further… (More)
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Highly Cited
2002
Highly Cited
2002
Personas in action: ethnography in an interaction design team
Alan Cooper's view on interaction design is both appealing and provoking since it avoids problems of involving users by simply… (More)
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