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Persona (user experience)

Known as: Persona (marketing), Persona (user-centered design), User persona 
In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand… 
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Related topics

Related topics

13 relations
Content strategyEdge caseInteraction designPersonalization

Broader (2)

Human–computer interactionUsability

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Automatic Generation of Personas Using YouTube Social Media Data
We develop and implement an approach for automating generating personas in real time using actual YouTube social media data from… 
2014
2014
Towards an Ontology-based Persona-driven Requirements and Knowledge Engineering
Review
2013
Review
2013
Generation of a tourism product : jewish heritage tourism in Spain
This paper aims to study the supply side of an emerging new tourism attraction. Specifically, the research focuses on the… 
2009
2009
The occult life of things : native Amazonian theories of materiality and personhood
Native peoples of the Amazon view objects, especially human artifacts, as the first cosmic creations and the building blocks from… 
Highly Cited
2007
Highly Cited
2007
Older adultsâ user experiences with mobile phones: identification of user clusters and user requirements
This research addressed how older adults experience their mobile phones in their everyday lives and how mobile phones could be… 
2007
2007
Using dramaturgical methods to gain more dynamic user understanding in user-centered design
In this paper we introduce the method of dramaturgical reading, which was originally a method of producing different crystallized… 
2007
2007
Conceptuación y medida de las actitudes hacia la actividad física relacionada con la salud
En este articulo se presenta la distincion entre la actitud hacia el proceso y la actitud hacia el resultado, asi como la… 
2003
2003
Valores de referencia de la actividad de la colinesterasa eritrocitaria según las técnicas de Michel y EQM® en población laboral de Antioquia, Colombia
OBJETIVO: Establecer valores de referencia de la actividad de la colinesterasa eritrocitaria (EC 3.1.1.7) para la poblacion… 
Review
1996
Review
1996
Individual differences in spatial cognition and hypermedia navigation
One mental ability crucial for navigation, both in the real world and in a v i r t u a l environment, is spatial cognition. This… 
1995
1995
Attack of the Leading Ladies: Gender, Sexuality, and Spectatorship in Classic Horror Cinema
Looking at such films as "Frankenstein, Svengali, King Kong" and "The Mark of the Vampire," Berenstein argues that classical… 
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