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Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public… 
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Related topics

Related topics

8 relations
Digital marketingImpression (online media)In-game advertisingInteractive media

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
[POSTER] MR TV Mozaik: A New Mixed Reality Interactive TV Experience
Technicolor has been investigating how Mixed Reality technology could impact the future of home entertainment. We have designed… 
2009
2009
La generación interactiva en México. Niños y adolescentes frente a las pantallas
1. Estado de la cuestion El escenario de la comunicacion ha variado mucho en los ultimos tiempos debido a la rapida proliferacion… 
2009
2009
Effectiveness of interactive advertising presentation models
This paper presents the results of an empirical study concerning the effectiveness of interactive advertising presentation models… 
2009
2009
An Interactive Multimedia Advertising Systems For Networked Mobile Devices
Interdisciplinary research into novel application areas such as interactive advertising is benefited greatly by the wide… 
2009
2009
La demanda de los periódicos impresos y online: un análisis económico
A change is taking place in the consumption patterns of printed newspapers, to the extent that a steady decline of customers is… 
Review
2008
Review
2008
A new content-related advertising model for interactive television
The development of information and communication technologies has helped a television become a networked and digitized media… 
2008
2008
Design of Hot-spot generator for inserting content-based interactive advertising on DMB broadcasting
Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is… 
2005
2005
Internet Motives of Users in the United States, United Kingdom, Australia, and Korea
ABSTRACT The Web Motivation Inventory (WMI) is used in academic research and is cited in the academic Internet advertising… 
Highly Cited
2001
Highly Cited
2001
The Future of Interactive Advertising Viewed Through an IMC Lens
Abstract This paper considers the future of interactive advertising (IA). While some suggest that IA is the wave of the future… 
Review
1998
Review
1998
Multimodal Interactive Advertising
An implementation of a multimodal interactive advertising system is described in this paper. The system integrates computer… 
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