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Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
The interest in Interactive forms of Computation have been growing in interest for some time in the field of Computer Science… 
2011
2011
Apparatus and method, based on the exposure of the user to a non-interactive advertisement, triggers the delivery of interactive… 
2009
2009
1. Estado de la cuestion El escenario de la comunicacion ha variado mucho en los ultimos tiempos debido a la rapida proliferacion… 
2009
2009
Interdisciplinary research into novel application areas such as interactive advertising is benefited greatly by the wide… 
2009
2009
A change is taking place in the consumption patterns of printed newspapers, to the extent that a steady decline of customers is… 
2009
2009
Online video games are helping to pioneer the use of interactive advertising that targets consumers based on information about… 
2008
2008
Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is… 
2003
2003
Although numerous research has examined Web-based interactive advertising (WIA) in recent years, few studies have approached this…