Skip to search formSkip to main contentSkip to account menu

Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public… 
Wikipedia (opens in a new tab)

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Technicolor has been investigating how Mixed Reality technology could impact the future of home entertainment. We have designed… 
2009
2009
1. Estado de la cuestion El escenario de la comunicacion ha variado mucho en los ultimos tiempos debido a la rapida proliferacion… 
2009
2009
This paper presents the results of an empirical study concerning the effectiveness of interactive advertising presentation models… 
2009
2009
Interdisciplinary research into novel application areas such as interactive advertising is benefited greatly by the wide… 
2009
2009
A change is taking place in the consumption patterns of printed newspapers, to the extent that a steady decline of customers is… 
Review
2008
Review
2008
The development of information and communication technologies has helped a television become a networked and digitized media… 
2008
2008
Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is… 
2005
2005
ABSTRACT The Web Motivation Inventory (WMI) is used in academic research and is cited in the academic Internet advertising… 
Highly Cited
2001
Highly Cited
2001
Abstract This paper considers the future of interactive advertising (IA). While some suggest that IA is the wave of the future… 
Review
1998
Review
1998
An implementation of a multimodal interactive advertising system is described in this paper. The system integrates computer…