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Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public… 
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Related topics

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8 relations
Digital marketingImpression (online media)In-game advertisingInteractive media

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
A Proposed Theory of Mind Based on Interactive Computation
The interest in Interactive forms of Computation have been growing in interest for some time in the field of Computer Science… 
2016
2016
Do Not Track Me Online: The Logistical Struggles Over the Right "To Be Let Alone" Online
2011
2011
Context conversion to interactive advertising from non-interactive advertising
Apparatus and method, based on the exposure of the user to a non-interactive advertisement, triggers the delivery of interactive… 
2009
2009
La generación interactiva en México. Niños y adolescentes frente a las pantallas
1. Estado de la cuestion El escenario de la comunicacion ha variado mucho en los ultimos tiempos debido a la rapida proliferacion… 
2009
2009
An Interactive Multimedia Advertising Systems For Networked Mobile Devices
Interdisciplinary research into novel application areas such as interactive advertising is benefited greatly by the wide… 
2009
2009
La demanda de los periódicos impresos y online: un análisis económico
A change is taking place in the consumption patterns of printed newspapers, to the extent that a steady decline of customers is… 
2009
2009
Productive Play 2.0: The Logic of In-Game Advertising
Online video games are helping to pioneer the use of interactive advertising that targets consumers based on information about… 
2008
2008
Design of Hot-spot generator for inserting content-based interactive advertising on DMB broadcasting
Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is… 
2005
2005
Predicting the Future of Internet Advertising
2003
2003
What is the web-based interactive advertising (wia) to consumers? consumer's interpretation and interaction with wia
Although numerous research has examined Web-based interactive advertising (WIA) in recent years, few studies have approached this… 
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