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Interactive media

Known as: Premium rich media, Rich-media, Rich media 
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2012
Highly Cited
2012
Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes… Expand
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Highly Cited
2009
Highly Cited
2009
ABSTRACT This field experiment attempts to determine whether online, interactive, rich media advertising garners more user… Expand
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Highly Cited
2004
Highly Cited
2004
The ability to interactively control viewpoint while watching a video is an exciting application of image-based rendering. The… Expand
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Highly Cited
2002
Highly Cited
2002
Recognizing that privacy rights are complicit in the very forms of economic monitoring and data gathering they ostensibly oppose… Expand
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Highly Cited
2002
Highly Cited
2002
In this paper, we describe a novel technique, called motion texture, for synthesizing complex human-figure motion (e.g., dancing… Expand
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Highly Cited
2001
Highly Cited
2001
Computer science as an engineering discipline has been spectacularly successful. Yet it is also a philosophical enterprise in the… Expand
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Highly Cited
2000
Highly Cited
2000
Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media such… Expand
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Highly Cited
1998
Highly Cited
1998
rrrmrrxvivt This research explores the effectiveness of interactive advertising on a new medium platform. Like the presence in… Expand
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Highly Cited
1987
Highly Cited
1987
This article proposes a “critical mass” explanation for the diffusion of interactive media, such as telephone, paper mail systems… Expand
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Highly Cited
1987
Highly Cited
1987
A field study of middle- and upper-level managers was undertaken to explain managers' selection of communication media. The… Expand
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