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Digital marketing
Known as:
Data-driven digital marketing
, Digital Marketers
, Internet marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also…
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Related topics
Related topics
21 relations
Affiliate marketing
Beamly
ChannelAdvisor
Digital branding
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Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
Review
2015
Review
2015
Factors influencing Adoption of E marketing by small and Medium Enterprises (SMEs) in Kisumu Municipality
Rajab Mohammed Mzee
,
Kwama Leonard Ogweno
,
Nyakweba Irene
2015
Corpus ID: 167405289
Executive summary: The existence of marketplaces in human society has a long history from before the Agora of Ancient Greece to…
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2013
2013
E-Marketing in Developed and Developing Countries: Emerging Practices
Hatem El-Gohary
,
Riyad Eid
2013
Corpus ID: 156941249
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and…
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Review
2011
Review
2011
Shanzhai as a Weak Brand in Contemporary China Marketing
Xionghui Leng
,
Mingyan Zhang
2011
Corpus ID: 54660133
Shanzhai as a special brand is widespread in contemporary China. Shanzhai marketing is becoming the marketing innovation model…
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2009
2009
Scent Marketing: Subliminal Advertising Messages
Bernadette Emsenhuber
GI Jahrestagung
2009
Corpus ID: 10031658
Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent…
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2005
2005
When IMP-Don Quixote Tilts his Lance against The Kotlerian Windmills : BtoB Marketing deeply changed during the last 25 years, BtoC Marketing too
B. Cova
,
Euromed Marseille
2005
Corpus ID: 110377243
Twenty-five years ago a number of researchers interested in industrial markets were struck by the fact that the prevailing view…
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Review
2002
Review
2002
Introducing Marketing Research
B. Chansarkar
,
Paul Baines
2002
Corpus ID: 60408947
Foreword by Robert M Worcester Foreword by David Smith Preface About the Authors About the Contributors Part 1 Research Design…
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2000
2000
Internet marketing destinations in the global tourism marketplace
P. Rita
2000
Corpus ID: 134528790
1998
1998
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Torsten Tomczak
,
S. Reinecke
1998
Corpus ID: 147668512
Hier werden herausragende Erfolgsbeispiele zu den vier Kernaufgaben im Marketing vorgestellt. Dabei handelt es sich um eine…
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1995
1995
Marketing mit Multimedia : Grundlagen, Anwendungen und Management einer neuen Technologie im Marketing
G. Silberer
1995
Corpus ID: 107427592
1993
1993
Handbuch Marketing-Kommunikation : Strategien - Instrumente - Perspektiven : Werbung - Sales Promotions - Public Relations - Corporate Identity - Sponsoring - Product Placement - Messen - Pers…
Ralph Berndt
,
A. Hermanns
1993
Corpus ID: 166639580