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Digital marketing

Known as: Data-driven digital marketing, Digital Marketers, Internet marketing 
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also… 
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Related topics

Related topics

21 relations
Affiliate marketingBeamlyChannelAdvisorDigital branding

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2018
Review
2018
Digital Marketing Framework Strategies Through Big Data
In recent times, the amount of data generated by various digital techniques are increasing at an unprecedented rate. These… 
2013
2013
E-Marketing in Developed and Developing Countries: Emerging Practices
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and… 
2011
2011
Mining customer knowledge for direct selling and marketing
Highly Cited
2005
Highly Cited
2005
Congruence between attractive product features and virtual content delivery for internet marketing communication.
The Internet has developed faster than any other form of electronic technology or communication. As a result, businesses strive… 
2005
2005
E-Books in Higher Education: Technology, E-Marketing Prospects, and Pricing Strategy
This article describes an ongoing project on the use of electronic books (e-books) in a higher institution and starts with a… 
Review
2002
Review
2002
Introducing Marketing Research
Foreword by Robert M Worcester Foreword by David Smith Preface About the Authors About the Contributors Part 1 Research Design… 
Review
2000
Review
2000
E-marketing strategies
From the Publisher: Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net… 
Review
1999
Review
1999
The internet as a relationship marketing tool - some evidence from Irish companies
This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different… 
Highly Cited
1998
Highly Cited
1998
Netlurking: The Future of Hospitality Internet Marketing
The Internet is a new communication tool offering unparalleled opportunities for advertising and promotion to the hospitality… 
1987
1987
Organizing Knowledge in a Complex Financial Domain
F inancial marketing represents a new and challenging domain for expert system applications. The term financial marketing denotes… 
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