Digital marketing

Known as: Data-driven digital marketing, Digital Marketers, Internet marketing 
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also… (More)
Wikipedia

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Digital activities are compulsorily required to include when online education services are concerned. The digital marketing… (More)
  • figure 1
Is this relevant?
2016
2016
  • Besfort Ahmeti
  • 2016
In recent decades, we have witnessed an ever increasing concentration of companies towards the consumer. This has come as a… (More)
  • table 1
  • table 2
Is this relevant?
Highly Cited
2009
Highly Cited
2009
Mobile marketing refers to the twoor multi-way communication and promotion of an offer between a firm and its customers using a… (More)
  • table 1
Is this relevant?
2003
2003
The e-commerce literature has rarely addressed the measurement of customer perceptions of website service quality in digital… (More)
Is this relevant?
Highly Cited
2001
Highly Cited
2001
MIS literature has not addressed the measurement of customer information satisfaction in electronic commerce. Current models for… (More)
  • figure 1
  • table 1
  • table 2
  • table 3
  • table 4
Is this relevant?
Highly Cited
1999
Highly Cited
1999
On the Internet, electronic tribes structured around consumer interests have been growing rapidly. To be effective in this new… (More)
Is this relevant?
1999
1999
The rapid proliferation of business-to-consumer electronic commerce makes it an imperative to investigate marketing strategies… (More)
Is this relevant?
1999
1999
This paper examines the change in expectation among a group of small Australian firms who participate in Small Business Internet… (More)
Is this relevant?
Highly Cited
1998
Highly Cited
1998
This article describes a novel way of combining data mining techniques on Internet data in order to discover actionable marketing… (More)
  • figure 1
  • table 1
  • figure 2
  • figure 4
  • figure 5
Is this relevant?
Highly Cited
1998
Highly Cited
1998
The Internet is quickly becoming the world’s largest public electronic marketplace. It is estimated to reach 50 million people… (More)
  • table 1
  • table 2
  • table 3
Is this relevant?