In-game advertising

Known as: Gamevertising, In-game advertisement, Game based marketing 
In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made… (More)
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Topic mentions per year

Topic mentions per year

2006-2015
0120062015

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2015
2015
The continued interest in advertising and entertainment brings about important questions about the effectiveness of advertising… (More)
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2011
2011
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the… (More)
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2010
2010
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing… (More)
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Review
2009
Review
2009
Modern web sites commonly interact with thirdparty domains to integrate advertisements and generate revenue from them. To improve… (More)
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2006
2006
  • Marc Duke
  • Advances in Computer Entertainment Technology
  • 2006
Consumers are bombarded with more and more advertising, while traditional media such as TV and radio become more and more… (More)
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