Impression (online media)

Known as: Impression, Potential impression, Served impression 
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not… (More)
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Click fraudCost per actionCost per impressionCost per mille
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Papers overview

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2018
2018
A Dissertation on the Diseases of the Dental Pulp and Their Treatment
The pulp of a tooth, from the high degree of vitality with which it is endowed, is one of the most sensitive structures of the… (More)
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2018
2018
Virtual Learning Tool for the Training of the Standard Marine Communication Phrases
Marine communications established between ships, between ship and land-based marine stations or between ship and helicopter… (More)
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2015
2015
Measuring Causal Impact of Online Actions via Natural Experiments: Application to Display Advertising
Predictive models are often employed to decide actions in interactive online systems. For example, ads are selectively served to… (More)
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2014
2014
Impression management through communication in online dating
People use online dating systems to form and create impressions of potential romantic partners. While there is a wealth of… (More)
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2011
2011
Display advertising impact: search lift and social influence
We study the impact of display advertising on user search behavior using a field experiment. In such an experiment, the treatment… (More)
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2010
2010
Temporal click model for sponsored search
Previous studies on search engine click modeling have identified two presentation factors that affect users' behavior: (1… (More)
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Highly Cited
2009
Highly Cited
2009
Online Ad Assignment with Free Disposal
We study an online weighted assignment problem with a set of fixed nodes corresponding to advertisers and online arrival of nodes… (More)
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Highly Cited
2007
Highly Cited
2007
A thin slice perspective on the accuracy of W rst impressions
The accuracy of Wrst impressions was examined by investigating judged construct (negative aVect, positive aVect, the Big Wve… (More)
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Highly Cited
2000
Highly Cited
2000
A semantic differential study of designers’ and users’ product form perception
This study investigated the di!erences in the product form perception of designers and users. The semantic di!erential (SD… (More)
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1984
1984
Interference of cell wall regeneration ofBoergesenia forbesii protoplasts by Tinopal LPW, a fluorescent brightening agent
Wounding cells ofBoergesenia forbesii (Harvey) Feldmann induces the synchronous formation of numerous protoplasts which… (More)
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