Impression (online media)

Known as: Impression, Potential impression, Served impression 
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not… (More)
Wikipedia

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
The pulp of a tooth, from the high degree of vitality with which it is endowed, is one of the most sensitive structures of the… (More)
Is this relevant?
2018
2018
Marine communications established between ships, between ship and land-based marine stations or between ship and helicopter… (More)
  • figure 1
  • table I
  • table II
  • figure 2
  • table III
Is this relevant?
2015
2015
Predictive models are often employed to decide actions in interactive online systems. For example, ads are selectively served to… (More)
  • figure 1
  • figure 2
  • figure 3
  • figure 5
  • figure 4
Is this relevant?
2014
2014
People use online dating systems to form and create impressions of potential romantic partners. While there is a wealth of… (More)
Is this relevant?
2011
2011
We study the impact of display advertising on user search behavior using a field experiment. In such an experiment, the treatment… (More)
  • figure 1
  • figure 2
  • figure 3
  • figure 4
  • figure 5
Is this relevant?
2010
2010
Previous studies on search engine click modeling have identified two presentation factors that affect users' behavior: (1… (More)
  • figure 1
  • figure 2
  • figure 3
  • figure 4
  • figure 5
Is this relevant?
Highly Cited
2009
Highly Cited
2009
We study an online weighted assignment problem with a set of fixed nodes corresponding to advertisers and online arrival of nodes… (More)
Is this relevant?
Highly Cited
2007
Highly Cited
2007
The accuracy of Wrst impressions was examined by investigating judged construct (negative aVect, positive aVect, the Big Wve… (More)
  • table 1
  • table 3
  • table 4
  • table 5
Is this relevant?
Highly Cited
2000
Highly Cited
2000
This study investigated the di!erences in the product form perception of designers and users. The semantic di!erential (SD… (More)
  • table 1
  • figure 1
  • table 2
  • table 3
  • figure 2
Is this relevant?
1984
1984
Wounding cells ofBoergesenia forbesii (Harvey) Feldmann induces the synchronous formation of numerous protoplasts which… (More)
Is this relevant?