Impression (online media)

Known as: Impression, Potential impression, Served impression

An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not…

Papers overview

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Review

2017

Review

2017

In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there…

2016

2011

The aim of this work was to examine distinct dentofacial and pharyngeal features in children with sleep-disordered breathing (SDB…

2010

The analysis of cuticle and medulla hair microstructure is a simple and inexpensive technique to identify mammal species for a…

2009

This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on techniques…

2007

Accurate and consistent metrics are critical for determining online advertising effectiveness, and for the growth of online…

2006

This article examines the evolution of party images in Taiwan between 1992 and 2004. It shows that party images are not immutable…

1989

1982

Res. d'A. Cet article est le compte rendu preliminaire des fouilles entreprises en 1980-81 par la mission de l'Universite de…

1968

SummaryA series of studies of the reliability of the 7th edition of the “Present State Examination” is described. Thirty seven…