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Web banner

Known as: Banner advertisements, %22banner%22 ads, Skyscraper ad 
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding… 
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Related topics

Related topics

33 relations
Ad servingAffiliate marketingBanner blindnessCall to action (marketing)

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2015
2015
Trending Chic: Analyzing the Influence of Social Media on Fashion Brands
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native… 
Review
2014
Review
2014
Effects of Pre-Purchase Search Motivation on User Attitudes toward Online Social Network Advertising: A Case of University Students
  • I. Mir
  • 2014
  • Corpus ID: 123683937
Since last few years, social media have profoundly changed the ways of social and business communication. Particularly, social… 
2013
2013
MCR Based Model for Developing Land Use Ecological Security Pattern in Farming-Pastoral Zone:A Case Study of Jungar Banner,Ordos
The research seeks to develop a land use ecological security pattern for the Jungar Banner in Ordos,which is a typical farming… 
2013
2013
Impact of Internet Advertisement and Its Features on E-Commerce Retail Sales: Evidence from Europe
The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the… 
2008
2008
The impacts of banner location, banner content and navigation style on banner recognition
2007
2007
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites
With banner ads accounting for one-fifth of the $16.4 billion spent on Internet advertising in 2006, this advertising format has… 
2006
2006
E-Commerce: Legal Issues Of The Online Retailer In Virginia
Highly Cited
2003
Highly Cited
2003
Efficient scheduling of Internet banner advertisements
Despite the slowdown in the economy, advertisement revenue remains a significant source of income for many Internet-based… 
2002
2002
Cognition and the Web: Moving from Theory to Web Design
The links from basic cognitive theory to applied web design practice are not as strong as we would like to see. This chapter… 
2000
2000
Understanding Merchandizing Effectiveness of Online Stores
While techniques and tools for Web marketing are being actively developed, there is much less available for Web merchandising… 
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