Web banner

Known as: Banner advertisements, %22banner%22 ads, Skyscraper ad 
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding… (More)
Wikipedia

Topic mentions per year

Topic mentions per year

1997-2017
051019972017

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2011
2011
This paper deals with the allocation of multiple advertisements on a Web banner. The purpose is to find a pattern generating… (More)
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2008
2008
This study is an attempt to examine factors that might impact banner recognition. These factors include banner location, banner… (More)
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Highly Cited
2007
Highly Cited
2007
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time… (More)
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2006
2006
Online advertising continues to be a significant source of income for many Internet-based organizations. Recent indications of… (More)
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Highly Cited
2005
Highly Cited
2005
The seeming contradiction between “banner blindness” and Web users' complaints about distracting advertisements… (More)
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2003
2003
Despite the slowdown in the economy, advertisement revenue remains a significant source of income for many Internet-based… (More)
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2002
2002
A common medium for advertising on the Internet is the use of banner ads. This study investigates recall and recognition of… (More)
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Highly Cited
2001
Highly Cited
2001
We report the results of a large-scale empirical study of web traffic. Our study is based on over 500 GB of TCP/IP protocol… (More)
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Highly Cited
1998
Highly Cited
1998
Advertising revenues have become a critical element in the business plans of most commercial Web sites. Despite extensive… (More)
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Review
1998
Review
1998
“Never has advertising appeared so pale and lifeless”, wrote Rust and Oliver (1994, p. 71). Those authors pointed to increased… (More)
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