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Ad serving

Known as: Adserver, Ad server, Central ad server 
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web… 
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Related topics

Related topics

11 relations
Affiliate marketingContextual advertisingCyberThrillDoubleClick for Publishers

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
Comprehensive Audience Expansion based on End-to-End Neural Prediction
In current online advertising applications, look-alike methods are valuable and commonly used to identify new potential users… 
2019
2019
Impact of response latency on sponsored search
Review
2017
Review
2017
Online advertising: Analysis of privacy threats and protection approaches
2017
2017
Ad Serving with Multiple KPIs
Ad-servers have to satisfy many different targeting criteria, and the combination can often result in no feasible solution. We… 
Highly Cited
2014
Highly Cited
2014
Adscape: harvesting and analyzing online display ads
Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we… 
2011
2011
An on-demand mobile advertising system that protects source privacy using interest aggregation
Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been… 
2006
2006
Method and system for providing advertisement in on-line game
A method and a system for providing AD(ADvertisement) in an online game are provided to make a gamer concentrating on the game… 
2006
2006
An auction based task allocation scheme for power-aware intrusion detection in wireless ad-hoc networks
This paper presents ATLAS-an auction based task allocation scheme for power-aware intrusion detection in wireless ad-hoc networks… 
2004
2004
Embedding advertisementsin syndicated content
Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner is described… 
2002
2002
Virtual Marketplace for Agent-based Electronic Commence
This chapter proposes the architecture for a mobile agent-based virtual marketplace. As the Internet grows, the potential for… 
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