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Ad serving

Known as: Adserver, Ad server, Central ad server 
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web… 
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Related topics

Related topics

11 relations
Affiliate marketingContextual advertisingCyberThrillDoubleClick for Publishers

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2015
2015
Design of large scale mobile advertising recommendation system
In this paper, we consider a mobile advertising recommendation system using item-based Top-N recommendation algorithm based on… 
2015
2015
A Privacy-Preserving Framework for Managing Mobile Ad Requests and Billing Information
Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been… 
2014
2014
Verification of advertising download
Advertising content is described a method and system for verifying that it has been downloaded by the client. When the streaming… 
2011
2011
An on-demand mobile advertising system that protects source privacy using interest aggregation
Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been… 
2011
2011
Web sessions clustering for behavioral targeting
In this paper we present our on going e ort to compare web sessions clusters based on di erent web sessions representations… 
2010
2010
Digital Information Display Using
The subject innovation is that ad to display the 3D advertising content received from the promotional advertising server, and is… 
2006
2006
An auction based task allocation scheme for power-aware intrusion detection in wireless ad-hoc networks
This paper presents ATLAS-an auction based task allocation scheme for power-aware intrusion detection in wireless ad-hoc networks… 
2004
2004
Embedding advertisementsin syndicated content
Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner is described… 
2002
2002
Virtual Marketplace for Agent-based Electronic Commence
This chapter proposes the architecture for a mobile agent-based virtual marketplace. As the Internet grows, the potential for… 
2000
2000
Web server system, advertising server system, and client-caching method for multi-advertising thereof
PURPOSE: A web server system, an advertisement server system and a method for caching an advertisement file are provided to make… 
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