Skip to search formSkip to main contentSkip to account menu

Ad serving

Known as: Adserver, Ad server, Central ad server 
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web… 
Wikipedia (opens in a new tab)

Related topics

Related topics

11 relations
Affiliate marketingContextual advertisingCyberThrillDoubleClick for Publishers

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
Comprehensive Audience Expansion based on End-to-End Neural Prediction
In current online advertising applications, look-alike methods are valuable and commonly used to identify new potential users… 
2016
2016
Measuring Cross-Device Online Audiences
We extend the work of Koehler, Skvortsov, and Vos (2013) to measure cross-device online audiences. The method performs… 
2015
2015
Design of large scale mobile advertising recommendation system
In this paper, we consider a mobile advertising recommendation system using item-based Top-N recommendation algorithm based on… 
2015
2015
A Privacy-Preserving Framework for Managing Mobile Ad Requests and Billing Information
Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been… 
2011
2011
An on-demand mobile advertising system that protects source privacy using interest aggregation
Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been… 
2011
2011
Web sessions clustering for behavioral targeting
In this paper we present our on going e ort to compare web sessions clusters based on di erent web sessions representations… 
2006
2006
Vod service system
The present invention relates to a transport stream VOD service system with the content selected to create a line in a dynamic… 
2006
2006
An auction based task allocation scheme for power-aware intrusion detection in wireless ad-hoc networks
This paper presents ATLAS-an auction based task allocation scheme for power-aware intrusion detection in wireless ad-hoc networks… 
2002
2002
Virtual Marketplace for Agent-based Electronic Commence
This chapter proposes the architecture for a mobile agent-based virtual marketplace. As the Internet grows, the potential for… 
2000
2000
Web server system, advertising server system, and client-caching method for multi-advertising thereof
PURPOSE: A web server system, an advertisement server system and a method for caching an advertisement file are provided to make… 
By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy (opens in a new tab), Terms of Service (opens in a new tab), and Dataset License (opens in a new tab)