Contextual advertising

Known as: Targetted advertising, Paid search affiliate, Contextual advertisement 
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile… (More)
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Papers overview

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Highly Cited
2014
Highly Cited
2014
In this paper we study bid optimisation for real-time bidding (RTB) based display advertising. RTB allows advertisers to bid on a… (More)
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2012
2012
This paper studies the strategic aspects of contextual advertising. Such advertising entails the display of relevant ads based on… (More)
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Highly Cited
2010
Highly Cited
2010
We describe a new Bayesian click-through rate (CTR) prediction algorithm used for Sponsored Search in Microsoft’s Bing search… (More)
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2009
2009
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to atract customers, has become one of… (More)
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Highly Cited
2008
Highly Cited
2008
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher and… (More)
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2008
2008
Contextual advertising systems place ads automatically in Web pages, based on the Web page content. In this paper we present a… (More)
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2008
2008
The community-contributed media contents over the Internet have become one of the primary sources for online advertising. However… (More)
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Highly Cited
2007
Highly Cited
2007
Contextual advertising or Context Match (CM) refers to the placement of commercial textual advertisements within the content of a… (More)
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2007
2007
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically… (More)
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Highly Cited
2006
Highly Cited
2006
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of… (More)
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