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Contextual advertising

Known as: Targetted advertising, Paid search affiliate, Contextual advertisement 
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile… 
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Related topics

Related topics

17 relations
Ad servingAffiliate marketingBrowser securityEmail privacy

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Digital content recommendation system using implicit feedback data
Most of existing digital content recommendation systems use explicit feedback data like user's ratings. While such systems rely… 
2014
2014
Using Ontology for Providing Content Recommendation Based on Learning Styles inside E-learning
E-Learning as one of the learning support facilities provides various content types and interaction models inside. This wide… 
2013
2013
Semantic contextual advertising based on the open directory project
Contextual advertising seeks to place relevant textual ads within the content of generic webpages. In this article, we explore a… 
2013
2013
Contents Recommendation Method Using Social Network Analysis
With the recent tremendous increase in the volume of Web 3.0 content, content recommendation systems (CRS) have emerged as an… 
2013
2013
The Economic Value Of Clickstream Data From An Advertiser's Perspective
With the increasing share of online advertising, the amount of highly detailed data available on an individual consumer level has… 
Review
2012
Review
2012
The Effectiveness of Survey Recruitment Methods in Second Life
Online virtual worlds are 3D graphical environments in which users create avatars that live, work, and play—some are actual games… 
2011
2011
Commonality between the preparer and the user of fi nancial information as a prerequisite for conveying meaning
4Preparers of fi nancial information encode their message in an accounting language that needs to be decoded by users to enable… 
2010
2010
Keyword Extraction for Contextual Advertising
Contextual advertising is a major revenue source for today’s companies.Keyword extraction is a key step in this kind of… 
2008
2008
DCAF: An MPEG-21 Dynamic Content Adaptation Framework
Universal Multimedia Access aims at providing a gratifying end user-experience by either adapting the content, be it static or… 
2007
2007
Keyword Management System Based on Ontology for Contextual Advertising
Recently semantic web studies are running only complicated direction, so its technology does not seem to be applied at an early… 
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