Banner blindness

Known as: Ad Blindness 
Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can… (More)
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Topic mentions per year

Topic mentions per year

2000-2018
0246820002018

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
The paper addresses the issue of online advertising efficiency in the context of the “banner blindness” phenomenon. We extend the… (More)
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2011
2011
Copyright © 2010-2011, Usability Professionals’ Association and the authors. Permission to make digital or hard copies of all or… (More)
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2011
2011
Driver distraction is a significant source of motor-vehicle accidents. This chapter begins by presenting a framework for… (More)
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Highly Cited
2009
Highly Cited
2009
In this paper we show how audience expectations towards what is presented on public displays can correlate with their attention… (More)
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2009
2009
We explore the security of blind signatures under aborts where the user or the signer may stop the interactive signature issue… (More)
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Highly Cited
2007
Highly Cited
2007
Our research examined the effects of handsfree cell-phone conversations on simulated driving. We found that even when… (More)
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Highly Cited
2005
Highly Cited
2005
The seeming contradiction between “banner blindness” and Web users' complaints about distracting advertisements motivates a pair… (More)
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Highly Cited
2004
Highly Cited
2004
Prior to performing a software change task, developers must discover and understand the subset of the system relevant to the task… (More)
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2004
2004
This work was supported by National Science Foundation Grant IIS-0308244 to the University of Oregon with Anthony Hornof as the… (More)
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2004
2004
Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to… (More)
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