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Banner blindness

Known as: Ad blindness 
Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can… Expand
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Papers overview

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Highly Cited
2014
Highly Cited
2014
The purpose of this study is to explore the emergence of ad banner blindness in the viewing of e-commerce home pages. Building on… Expand
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Highly Cited
2013
Highly Cited
2013
Purpose – The main purpose of this study was to determine whether users of the online social network site, Facebook, actually… Expand
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Highly Cited
2011
Highly Cited
2011
Abstract Driver distraction is a significant source of motor-vehicle accidents. This chapter begins by presenting a framework for… Expand
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Highly Cited
2011
Highly Cited
2011
Banner blindness, the phenomenon of website users actively ignoring web banners, was first reported in the late 1990s. This study… Expand
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Highly Cited
2011
Highly Cited
2011
The willful blindness why we ignore the obvious at our peril that we provide for you will be ultimate to give preference. This… Expand
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Highly Cited
2007
Highly Cited
2007
Make more knowledge even in less time every day. You may not always spend your time and money to go abroad and get the experience… Expand
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Highly Cited
2005
Highly Cited
2005
The seeming contradiction between “banner blindness” and Web users' complaints about distracting advertisements motivates a pair… Expand
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Highly Cited
2003
Highly Cited
2003
Surprising as it may seem, research shows that we rarely see what we are looking at unless our attention is directed to it. This… Expand
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Highly Cited
1999
Highly Cited
1999
Metacontrast masking is generally considered an effect of preattentive processes operative in early vision. Because of the… Expand
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Highly Cited
1998
Highly Cited
1998
Suppose you are designing a web page where one particular link among many is likely to be the most used by visitors. For example… Expand
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