Online advertising

Known as: Website marketing, Emarketing, Search Marketing Strategies 
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the… (More)
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Topic mentions per year

Topic mentions per year

1979-2018
010020019792018

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2013
Highly Cited
2013
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead… (More)
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Highly Cited
2012
Highly Cited
2012
We report results of 48 semi-structured interviews about online behavioral advertising (OBA). We investigated non-technical users… (More)
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2012
2012
Billions of online display advertising spots are purchased on a daily basis through real time bidding exchanges (RTBs… (More)
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Highly Cited
2011
Highly Cited
2011
W use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that… (More)
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2011
2011
This chapter explores what makes online advertising different from traditional advertising channels. We argue that online… (More)
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Highly Cited
2010
Highly Cited
2010
  • 2010
Online advertising is a major economic force in the Internet today. The revenue from well-targeted ad placement underlies the… (More)
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Highly Cited
2010
Highly Cited
2010
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are… (More)
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Highly Cited
2010
Highly Cited
2010
Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests… (More)
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Highly Cited
2009
Highly Cited
2009
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is… (More)
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2008
2008
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the… (More)
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