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Online advertising

Known as: Website marketing, EMarketing, Search Marketing Strategies 
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2019
Review
2019
Abstract On-line platforms foster the communication capabilities of the Internet to develop large-scale influence networks in… Expand
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Highly Cited
2011
Highly Cited
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that… Expand
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Highly Cited
2011
Highly Cited
2011
Online advertising is a major economic force in the Internet today, funding a wide variety of websites and services. Today's… Expand
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Highly Cited
2011
Highly Cited
2011
This article investigates how Internet users' perceptions of control over their personal information affect how likely they are… Expand
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Highly Cited
2010
Highly Cited
2010
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are… Expand
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Highly Cited
2009
Highly Cited
2009
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is… Expand
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Highly Cited
2009
Highly Cited
2009
Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as… Expand
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Highly Cited
2007
Highly Cited
2007
Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that… Expand
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Highly Cited
2003
Highly Cited
2003
This paper presents an application of the analytic hierarchy process (AHP) used to select the best web site for online… Expand
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Highly Cited
2000
Highly Cited
2000
WHAT ARE THE functions of advertising? Obviously the ultimate function is to help produce sales. But all advertising is not… Expand
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