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Sponsored search auction
Known as:
AdAuctions
A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts. It refers to…
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2012
2012
Sponsored search auction without bias
Chen-Kun Tsung
,
Hann-Jang Ho
,
Sing-Ling Lee
International Conference on Evolutionary…
2012
Corpus ID: 15272445
In this paper, we focus on finding out the parameter setting of the non-decreasing sponsored search auction (NDSSA) such that the…
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2011
2011
A dynamic model of bidding patterns in sponsored search auctions
Kursad Asdemir
Inf. Technol. Manag.
2011
Corpus ID: 39864509
We develop an infinite horizon alternative-move model of the unique second-price sponsored search auction. We use this model to…
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2011
2011
Analysis of Stable Prices in Non-Decreasing Sponsored Search Auction
Chen-Kun Tsung
,
Hann-Jang Ho
,
Sing-Ling Lee
International Workshop on Agent-Mediated…
2011
Corpus ID: 33539024
Most critical challenge of applying generalized second price (GSP) idea in multi-round sponsored search auction (SSA) is to…
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2010
2010
On Robustness of Forward-looking in Sponsored Search Auction
Tian-Ming Bu
,
Li Liang
,
Qi Qi
Algorithmica
2010
Corpus ID: 9157378
We analyze the robustness of pure Nash Equilibria of sponsored search auctions, based on the forward-looking response function…
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2009
2009
Adaptive Incentive-Compatible Sponsored Search Auction
Rica Gonen
,
E. Pavlov
Conference on Current Trends in Theory and…
2009
Corpus ID: 23081691
This paper presents a truthful sponsored search auction based on an incentive-compatible multi-armed bandit mechanism. The…
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2008
2008
Sponsored Search Auction Design via Machine Learning
Maria-Florina Balcan
,
Avrim Blum
,
Jason D. Hartline
,
Y. Mansour
2008
Corpus ID: 14346084
In this work we use techniques from the study of samplecomplexity in machine learning to reduce revenue maximizing auction…
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2007
2007
Design of an Optimal Auction for Sponsored Search Auction
Dinesh Garg
,
Y. Narahari
,
S. S. Reddy
The 9th IEEE International Conference on E…
2007
Corpus ID: 15644520
In this paper, we first describe a framework to model the sponsored search auction on the web as a mechanism design problem…
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2007
2007
Bidding Dynamics of Rational Advertisers in Sponsored Search Auctions on the Web
S. S. Reddy
,
Y. Narahari
2007
Corpus ID: 14047374
In this paper, we address a key problem faced by advertisers in sponsored search auctions on the web: how much to bid, given the…
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2007
2007
Equilibrium analysis of dynamic bidding in sponsored search auctions
Yevgeniy Vorobeychik
,
Daniel M. Reeves
International Journal of Electronic Business
2007
Corpus ID: 17616119
We analyze symmetric pure strategy equilibria in dynamic sponsored search auction games using simulations by restricting the…
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2007
2007
Cooperative or Vindictive: Bidding Strategies in Sponsored Search Auction
Li Liang
,
Qi Qi
Workshop on Internet and Network Economics
2007
Corpus ID: 4395371
We analyze the economic stability and dynamic manipulation of vindictive strategies in conjunction with forward-looking…
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