Sponsored search auction

Known as: AdAuctions 
A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts. It refers to… (More)
Wikipedia

Topic mentions per year

Topic mentions per year

2007-2017
051020072017

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
How does a search engine company decide which advertisements to display for each query to maximize its revenue? This turns out to… (More)
  • figure 1
  • figure 2
  • table I
  • figure 3
  • figure 6
Is this relevant?
2013
2013
We study how the search engine should update its reserve price in a sponsored search auction for a particular keyword given a… (More)
Is this relevant?
2013
2013
In sponsored search auctions, the auctioneer operates the marketplace by setting a number of auction parameters such as reserve… (More)
  • figure 1
  • figure 2
  • table 1
  • table 2
  • figure 3
Is this relevant?
2011
2011
We apply ascending biding behavior of English auction to solve the revenue loss problem of generalized second price auction (GSP… (More)
Is this relevant?
2011
2011
Recently there is an increase in smaller, domain–specific search engines that scour the deep web finding information that general… (More)
  • figure 1
Is this relevant?
2011
2011
In a sponsored search auction the advertisement slots on a search result page are generally ordered by click-through rate… (More)
Is this relevant?
2009
2009
We analyze the robustness of pure Nash Equilibria of sponsored search auctions, based on the forward-looking response function… (More)
  • table 1
  • table 2
  • table 3
  • table 4
  • table 5
Is this relevant?
2008
2008
In this work we use techniques from the study of samplecomplexity in machine learning to reduce revenue maximizing auction… (More)
Is this relevant?
2007
2007
In this paper, we first describe a framework to model the sponsored search auction on the web as a mechanism design problem… (More)
Is this relevant?
2007
2007
We analyze symmetric pure strategy equilibria in dynamic sponsored search auction games using simulations, restricting the… (More)
  • figure 1
  • figure 2
  • figure 3
  • figure 4
  • figure 5
Is this relevant?