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Social media marketing

Known as: Interactive PR, Social network marketing, Social-media marketing 
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have… 
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Related topics

Related topics

36 relations
Consumer-generated advertisingCorporate social mediaDigital brandingDigital marketing

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2018
Highly Cited
2018
Destination marketing organizations
2015
2015
Do Social Media Marketing Activities Increase Brand Equity? - TI Journals
Abstract: The aim of this study is to investigate the effects of Social media marketing in brand equity. Data were collected… 
Review
2012
Review
2012
A Literature Review on the Business Impacts of Social Network Sites
Social network sites (SNSs) such as MySpace, Facebook, and Youtube have attracted millions of users, many of whom have integrated… 
2012
2012
The omnipresent personal narrative: story formulation and the interplay among narratives
Purpose – Stories draw meaning from narratives. The resulting narrative component in a story is entirely personal or contains… 
2012
2012
How effective is social media advertising? A study of Facebook Social Advertisements
Social media advertising is becoming big business. On Facebook there are potentially as many as one billion pairs of eyes to see… 
2010
2010
Milk Marketing Chains in Bihar: Implications for Dairy Farmers and Traders
The study has addressed the issues associated with the alternative milk market chains and their implications on dairy farmers and… 
Review
2007
Review
2007
The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts
This research seeks to assess the impact of electronic Word-of-Mouth (eWOM) on sales performance of digital goods. Digital… 
2004
2004
The changing nature of cyber-marketing strategies
This position paper revisits earlier research to outline contemporary thinking on the nature of cyber‐marketing strategies and… 
Review
2003
Review
2003
Ambush Marketing: A Critical Review and Some Practical Advice
Event owners and official sponsors have campaigned vigorously against a practice they refer to as “ambush marketing”. By this… 
1995
1995
The Library's Product and Excellence
MARYC. BUSHING ABSTRACT IN THIS TIME OF TRANSITION FOR LIBRARIES, the use of marketing techniques to identify appropriate… 
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