Social media marketing

Known as: Interactive PR, Social network marketing, Social-media marketing 
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have… (More)
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Papers overview

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2015
2015
Now, we come to offer you the right catalogues of book to open. social media marketing in tourism and hospitality is one of the… (More)
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2015
2015
This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury… (More)
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2013
2013
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for… (More)
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Highly Cited
2012
Highly Cited
2012
a r t i c l e i n f o Keywords: Luxury brands Perceived social media marketing (SMM) activities Value equity Relationship equity… (More)
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2012
2012
Traditionally the general German citizen is rather critical towards investing on the stock market. Despite, more and more broker… (More)
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2012
2012
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the… (More)
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2011
2011
In a world in which millions of people express their opinions about commercial products in blogs, wikis, fora, chats and social… (More)
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Highly Cited
2011
Highly Cited
2011
Consumers are no longer merely passive recipients in the marketing exchange process. Today, they are taking an increasingly… (More)
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2010
2010
It's coming again, the new collection that this site has. To complete your curiosity, we offer the favorite the social media… (More)
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Highly Cited
2008
Highly Cited
2008
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of… (More)
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