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Social media marketing

Known as: Interactive PR, Social network marketing, Social-media marketing 
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have… 
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Related topics

Related topics

36 relations
Consumer-generated advertisingCorporate social mediaDigital brandingDigital marketing

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2019
Highly Cited
2019
Social media marketing in wine tourism: winery owners’ perceptions
ABSTRACT This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and… 
Highly Cited
2018
Highly Cited
2018
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry
The purpose of the study is to explore the impact of social media marketing towards purchase intention and brand loyalty. The… 
Highly Cited
2018
Highly Cited
2018
Application of the technology acceptance model and the technology–organisation–environment model to examine social media marketing use in the South African tourism industry
Background:  In tourism, globally there is a growing interest in social media marketing research. However, most previous research… 
Highly Cited
2017
Highly Cited
2017
Importance of Strategic Social Media Marketing
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for… 
Highly Cited
2017
Highly Cited
2017
Hotel social media marketing: a study on message strategy and its effectiveness
Purpose The purpose of this study is to develop a typology of social media messages to compare the effectiveness of… 
Highly Cited
2016
Highly Cited
2016
Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages
Purpose Along with traditional marketing channels, social media outlets are integrated as a part of the marketing mix… 
Highly Cited
2014
Highly Cited
2014
Sentic patterns: Dependency-based rules for concept-level sentiment analysis
Review
2014
Review
2014
Social Media Marketing in Tourism and Hospitality
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both… 
Highly Cited
2013
Highly Cited
2013
Social media and international advertising: Theoretical challenges and future directions
Purpose – The primary aim of this article is to identify theoretical foundations that can be used in research on social media in… 
Highly Cited
2012
Highly Cited
2012
Factors influencing the continuance intention to the usage of Web 2.0: An empirical study
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