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Destination image representation on the web : Content analysis of Macau travel related websites
This study attempted to identify the image representations of Macau on the Internet by analyzing the contents of a variety of web information sources—Macau official tourism website, tour operators and travel agents’ websites, online travel magazine and guide websites, and online travel blogs. Expand
Hospitality and travel marketing
- A. Morrison
- 1 March 1989
Part I: Introduction to marketing. Marketing defined. Differences between marketing products and hospitality/travel services. The hospitality and travel marketing system. Part II: Planning: research… Expand
Marketing and Managing Tourism Destinations
- A. Morrison
- 21 April 2013
Part 1: Introduction to Destination Management and Marketing Concepts and Roles 1. The Concepts of Destination Management and Marketing 2. Destination Planning 3. Destination Marketing Planning 4.… Expand
Gender differences in online travel information search: Implications for marketing communications on the internet
Gender has been and continues to be one of the most common forms of segmentation used by marketers in general and advertisers in particular. In general, males and females are likely to differ in… Expand
An analysis of wine festival attendees’ motivations: A synergy of wine, travel and special events?
As special-interest tourism, wine tourism is becoming increasingly important for wine-growing regions. But wine marketers are faced with a paucity of empirical data when examining wine tourists’… Expand
Website Evaluation in Tourism and Hospitality
SUMMARY Millions of dollars have been invested in Website development, often without much thought of how to evaluate the effectiveness of sites. This paper reports on the past, present, and likely… Expand
Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research
Abstract In travel and tourism, the diversity of products and customers has justified the intensive use of segmentation strategies as strategic weapons in an increasingly competitive environment.… Expand
Developing a Typology for Understanding Visiting Friends and Relatives Markets
This study seeks to classify visiting friends and relatives (VFR) travel and to explore the linkage between VFR travel types and commercial tourism in an empirical study. The VFR phenomenon is… Expand
Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments.
Abstract Many previous research studies have offered alternative approaches to segmenting travel markets, but few have provided any decision rules for selecting target markets. This study used… Expand