Revenue per mille

Known as: RPM Revenues per mille, Revenues per mille

Revenue per mille (RPM) is the estimated earnings that accrue for every 1000 impressions received (in Latin, mille means thousand), a commonly used…

Papers overview

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2016

An ad publisher like eBay has multiple ad sources to serve ads from. Specifically, for eBay text ads, there are two ad sources…