Skip to search formSkip to main contentSkip to account menu

Persona (user experience)

Known as: Persona (marketing), Persona (user-centered design), User persona 
In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand… 
Wikipedia (opens in a new tab)

Related topics

Related topics

13 relations
Content strategyEdge caseInteraction designPersonalization

Broader (2)

Human–computer interactionUsability

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2015
Highly Cited
2015
A Template for Design Personas: Analysis of 47 Persona Descriptions from Danish Industries and Organizations
The persona method is gaining widespread use and support. Many researchers have reported from single cases and from novel domains… 
Highly Cited
2014
Highly Cited
2014
A method for computing political preference among Twitter followers
Highly Cited
2011
Highly Cited
2011
Personas and user-centered design: How can personas benefit product design processes?
Highly Cited
2008
Highly Cited
2008
Personas: from theory to practices
Persona is a technique being used by practicing designers in interaction design. Existing research presents the ways personas… 
Highly Cited
2008
Highly Cited
2008
Defining personas in games using metrics
Game metrical data are increasingly being used to enhance game testing and to inform game design. There are different approaches… 
Highly Cited
2007
Highly Cited
2007
Doing Virtually Nothing: Awareness and Accountability in Massively Multiplayer Online Worlds
To date the most popular and sophisticated types of virtual worlds can be found in the area of video gaming, especially in the… 
Highly Cited
2006
Highly Cited
2006
O conhecimento sobre diabetes mellitus no processo de autocuidado
This descriptive study in the interior of Sao Paulo aimed to verify diabetes mellitus patients' knowledge about the disease… 
Highly Cited
2002
Highly Cited
2002
Data Retention and the Panoptic Society: The Social Benefits of Forgetfulness
Modern information systems not only capture a seemingly endless amount of transactional data, but also tend to retain it for… 
Highly Cited
2002
Highly Cited
2002
Persona: a contextualized and personalized web search
Recent advances in graph-based search techniques derived from Kleinberg's (1997) work have been impressive. This paper further… 
Highly Cited
1972
Highly Cited
1972
The development of a scientific specialty: The phage group and the origins of molecular biology
THIS paper analyses the formation of a new discipline, molecular biology, from the development of phage work. It argues that such… 
By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy (opens in a new tab), Terms of Service (opens in a new tab), and Dataset License (opens in a new tab)