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Pay for performance advertising

Pay for Performance Advertising, or P4P, is a term used in Internet marketing to define a pricing model whereby a marketing agency will receive a… 
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Related topics

Related topics

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Cost per actionInternet

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms
2011
2011
Information Asymmetry And Payment Schemes in Online Advertising
Pay-for-performance advertising schemes such as pay-per-click (PPC) and pay-per-sale (PPS) have grown in popularity with the… 
2008
2008
The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising
While there is a growing stream of research examining online sponsored search advertising, an important area that has not yet… 
2002
2002
System and method for pay for performance advertising in general media
Pay-per-use model run is provided a method of providing advertising services to the general media. The service provider defines… 
2002
2002
A system and method for a pay-for-performance advertising by the general media
Method for providing advertising services in the general media to use the pay-for-performance (payment for effect) model. Service… 
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