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Pay for performance advertising

Pay for Performance Advertising, or P4P, is a term used in Internet marketing to define a pricing model whereby a marketing agency will receive a… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2013
2013
Pay-for-performance (P4P) pricing schemes such as pay per click and pay per action have increased in popularity in Internet… 
2011
2011
Pay-for-performance advertising schemes such as pay-per-click (PPC) and pay-per-sale (PPS) have grown in popularity with the… 
2008
2008
While there is a growing stream of research examining online sponsored search advertising, an important area that has not yet… 
2002
2002
Pay-per-use model run is provided a method of providing advertising services to the general media. The service provider defines… 
2002
2002
Method for providing advertising services in the general media to use the pay-for-performance (payment for effect) model. Service…