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The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

This paper discusses some important dimensions in which Internet-based feedback mechanisms differ from traditional word-of-mouth networks and surveys the most important issues related to their design, evaluation, and use.
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Exploring the value of online product reviews in forecasting sales: The case of motion pictures

This study shows that the addition of online product review metrics to a benchmark model that includes prerelease marketing, theater availability and professional critic reviews substantially increases its forecasting accuracy; the forecasting accuracy of the best model outperforms that of several previously published models.
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Immunizing online reputation reporting systems against unfair ratings and discriminatory behavior

A set of mechanisms are proposed, which eliminate, or significantly reduce the negative effects of such fraudulent behavior, and can be easily integrated into existing online reputation systems in order to safeguard their reliability in the presence of potentially deceitful buyers and sellers.
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Introduction to the Special Issue - Social Media and Business Transformation: A Framework for Research

A broad research agenda for understanding the relationships among social media, business, and society is outlined and it is hoped that the flexible framework outlined will help guide future research and develop a cumulative research tradition in this area.
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The collective intelligence genome

This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
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Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms

A theoretical analysis of the impact of manipulation of online forums on firm profits and consumer surplus suggests that as the amount of user-contributed online content increases, it is firms, and not consumers, that have most to gain from the development of such technologies.
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The Firm's Management of Social Interactions

Consumer choice is influenced in a direct and meaningful way by the actions taken by others. These “actions” range from face-to-face recommendations from a friend to the passive observation of what a…
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Harnessing Crowds: Mapping the Genome of Collective Intelligence

This article identifies the underlying building blocks - to use a biological metaphor, the "genes" - at the heart of collective intelligence systems and shows how combinations of genes comprise a "genome" that characterizes each collective intelligence system.
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The Sound of Silence in Online Feedback: Estimating Trading Risks in the Presence of Reporting Bias

This study offers a method that allows users of feedback mechanisms where both partners of a bilateral exchange are allowed to report their satisfaction to “see through” the distortions introduced by reporting bias and derive unbiased estimates of the underlying distribution of privately observed outcomes.
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Reputation Mechanism Design in Online Trading Environments with Pure Moral Hazard

EBay's simple mechanism is capable of inducing the maximum theoretical efficiency independently of the number of recent ratings that are being summarized in a seller's profile, and optimal policies for dealing with missing feedback and easy online identity changes are derived.
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