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Omnichannel

Known as: Multi-channel retailer, Multichannel retailer, Multichannel retailing 
Omnichannel is a cross-channel business model that companies use to increase customer experience. The approach has verticals in healthcare… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
In current online advertising applications, look-alike methods are valuable and commonly used to identify new potential users… 
2018
2018
Retailers are puzzled by customer returns all along the time. As e-commerce develops rapidly, customers can't observe the product… 
Review
2017
Review
2017
Emerging technologies enable customers to define by themselves through which channels they would like to interact with retailers… 
2017
2017
The growing importance of the online channel and the increased deployment of new technologies such as smart mobile devices and… 
Review
2015
Review
2015
EnglishThe main objective of this qualitative research is to identify the impact of multichannel retailing on sources of… 
2009
2009
Online retailing has become a pervasive phenomenon that has profoundly affected the structure of many different industries. Yet… 
2005
2005
Although there has been a plethora of research on online trust, there is evidence revealing that customers still do not trust… 
2002
2002
Price levels and price dispersion on the Internet have attracted a lot of research and managerial attention. Contrary to initial…