Huei Huang Kuan

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To succeed in the highly competitive e-commerce environment, it is vital to understand the impact of website quality in enhancing customer conversion and retention. Although numerous contingent website attributes have been identified in the extant website quality studies, there is no unified framework to classify these attributes and no comparison done(More)
Although there has been a plethora of research on online trust, there is evidence revealing that customers still do not trust online vendors to engage in transactions with them. While researchers have pointed out that the social relations and networks are key sources of trust, existing research do not place sufficient emphasis of social relations and(More)
Although multi-channel retailers can leverage on offline advantages for their online sales, it has been challenging for them to attract customers to make repeated online purchases. This can be attributed to the development of online trust which has long been cited as central for customers to continually make online purchases from retailers. Even though(More)
Role coordination is an important aspect of task performance in teams. This phenomenon has received little attention in global virtual teams (GVT) with their coordination hurdles. An exploratory study of two GVT was conducted to investigate role coordination. Our findings reveal that role ambiguity may lead to the emergence of individual roles in GVT(More)
For e-commerce websites to be successful in a highly competitive environment, the designers and managers should know what usability attributes can affect the probability of customers' making purchases. This paper proposes a website usability study to measure attributes and the users' intention of planned purchases. This study provides a designer's(More)
An increasing number of conventional retailers are acquiring e-commerce capabilities in addition to their physical outlets to compete with purely online retailers. It is thus of interest to retailers how trust is transferred from the offline channel to the online channel. This study adopts the social capital theory to examine the factors that influence(More)
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