...................................................................................................................................................... vii ABREVIATIONS ...................................................................................................................................... viii CHAPTER 1: INTRODUCTION ................................................................................................................. 1 1.1 Background to the study ..................................................................................................................... 1 1.1.2 Radio and agricultural programming .......................................................................................... 3 1.2 Problem statement ............................................................................................................................... 4 1.3 Significance of the study ..................................................................................................................... 6 1.4 Justification of the study ..................................................................................................................... 7 1.5 Objectives of the study ........................................................................................................................ 7 Main objective: ......................................................................................................................................... 7 Specific objectives ................................................................................................................................ 7 1.6 Research questions .............................................................................................................................. 8 1.7 Scope and limitation of study.............................................................................................................. 8 1.8 DEFINITION OF KEY TERMS AND PHRASES .............................................................................. 10 CHAPTER 2: LITERATURE REVIEW AND THEORETICAL FRAMEWORK ................................... 11 2.1 Concepts ............................................................................................................................................ 11 2.2 Theoretical frame work ..................................................................................................................... 13 2.3 Media in Kenya ................................................................................................................................. 15 2.4 Communicating agriculture information through radio .................................................................... 17 2.4.1 Farm Radio International .......................................................................................................... 20 2.4.2 Farmer voice radio .................................................................................................................... 21 CHAPTER 3: METHODOLOGY .............................................................................................................. 23 3.1 Research method ............................................................................................................................... 23