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Google AdWords

Known as: Google Qualified Individual, Google Click to Call, Google Click-to-Call 
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on… 
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Papers overview

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Highly Cited
2013
Highly Cited
2013
Crowdsourcing markets have gained popularity as a tool for inexpensively collecting data from diverse populations of workers… 
Highly Cited
2012
Highly Cited
2012
We explore the problem of assigning heterogeneous tasks to workers with different, unknown skill sets in crowdsourcing… 
Highly Cited
2011
Highly Cited
2011
Search engine marketing (SEM) has become an important strategic tool for online destination marketing. Because of the dynamic… 
Highly Cited
2010
Highly Cited
2010
With software-as-a-service becoming mainstream, more and more applications are delivered to the client through the Web. Unlike a… 
Highly Cited
2009
Highly Cited
2009
We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each… 
Highly Cited
2008
Highly Cited
2008
In the Submodular Welfare Problem, m items are to be distributed among n players with utility functions wi: 2[m] → R+. The… 
Highly Cited
2008
Highly Cited
2008
We study an online assignment problem, motivated by Adwords Allocation, in which queries are to be assigned to bidders with… 
Highly Cited
2007
Highly Cited
2007
WINE 2007.- Getting to Economic Equilibrium: A Problem and Its History.- My Favorite Simplicial Complex and Some of Its… 
Highly Cited
2006
Highly Cited
2006
A separable assignment problem (SAP) is defined by a set of bins and a set of items to pack in each bin; a value, fij, for… 
Highly Cited
2005
Highly Cited
2005
How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a…