Google AdWords
Papers overview
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2016
2016
- Uro-News
- 2016
I mmerhin 69 % der Deutschen sind mittlerweile zumindest gelegentlich online, so das Ergebnis der ARD/ZDFOnlinestudie 2010. Kein… (More)
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2012
2012
- ACL
- 2012
In recent years there has been a growing interest in crowdsourcing methodologies to be used in experimental research for NLP… (More)
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2012
2012
- STOC
- 2012
A central issue in applying auction theory in practice is the problem of dealing with budget-constrained agents. A desirable goal… (More)
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2011
2011
- Commun. ACM
- 2011
Is Google violating trademark law by operating its AdWords system?Â
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2010
2010
- 2010
Google AdWords has thousands of advertisers participating in auctions to show their advertisements. Google’s business model has… (More)
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2010
2010
- LREC
- 2010
Evaluating systems and theories about persuasion represents a bottleneck for both theoretical and applied fields: experiments are… (More)
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Highly Cited
2009
Highly Cited
2009
- EC
- 2009
We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each… (More)
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Highly Cited
2008
Highly Cited
2008
- SODA
- 2008
We study an online assignment problem, motivated by Adwords Allocation, in which queries are to be assigned to bidders with… (More)
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2006
2006
- 2006
The google advertising tools cashing in with adsense adwords and the google apis harold davis that we provide for you will be… (More)
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Highly Cited
2005
Highly Cited
2005
- 46th Annual IEEE Symposium on Foundations of…
- 2005
How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a… (More)
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