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Google AdWords

Known as: Google Qualified Individual, Google Click to Call, Google Click-to-Call 
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on… 
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Related topics

Related topics

25 relations
Bananabay IIClick fraudConversion marketingCost per mille

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2013
Highly Cited
2013
Adaptive Task Assignment for Crowdsourced Classification
Crowdsourcing markets have gained popularity as a tool for inexpensively collecting data from diverse populations of workers… 
Highly Cited
2012
Highly Cited
2012
Online Task Assignment in Crowdsourcing Markets
We explore the problem of assigning heterogeneous tasks to workers with different, unknown skill sets in crowdsourcing… 
Highly Cited
2011
Highly Cited
2011
The Dynamics of Search Engine Marketing for Tourist Destinations
Search engine marketing (SEM) has become an important strategic tool for online destination marketing. Because of the dynamic… 
Highly Cited
2010
Highly Cited
2010
Side-Channel Leaks in Web Applications: A Reality Today, a Challenge Tomorrow
With software-as-a-service becoming mainstream, more and more applications are delivered to the client through the Web. Unlike a… 
Highly Cited
2009
Highly Cited
2009
The adwords problem: online keyword matching with budgeted bidders under random permutations
We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each… 
Highly Cited
2008
Highly Cited
2008
Optimal approximation for the submodular welfare problem in the value oracle model
In the Submodular Welfare Problem, m items are to be distributed among n players with utility functions wi: 2[m] → R+. The… 
Highly Cited
2008
Highly Cited
2008
Online budgeted matching in random input models with applications to Adwords
We study an online assignment problem, motivated by Adwords Allocation, in which queries are to be assigned to bidders with… 
Highly Cited
2007
Highly Cited
2007
Internet and Network Economics, Third International Workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007, Proceedings
WINE 2007.- Getting to Economic Equilibrium: A Problem and Its History.- My Favorite Simplicial Complex and Some of Its… 
Highly Cited
2006
Highly Cited
2006
Tight approximation algorithms for maximum general assignment problems
A separable assignment problem (SAP) is defined by a set of bins and a set of items to pack in each bin; a value, fij, for… 
Highly Cited
2005
Highly Cited
2005
AdWords and generalized on-line matching
How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a… 
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