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Customer relationship management

Known as: Sales 2.0, Customer-centric relationship management, Consumer relationship 
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
In the given work the questions of automation of work of managers in interaction with clients were investigated. Existing… 
Highly Cited
2017
Highly Cited
2017
The expected advanced network explorations and the growing demand for mobile data sharing and transferring have driven numerous… 
Highly Cited
2009
Highly Cited
2009
A to Jacobson and Mizik [Jacobson, R., N. Mizik. 2009. The financial markets and customer satisfaction: Reexamining possible… 
2007
2007
Virtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to… 
Review
2006
Review
2006
Praise for the second edition of The Design of Sites"In my worldwide IBM marketing role, I have the benefit of working with some… 
Highly Cited
2004
Highly Cited
2004
In this paper, a server‐based enterprise collaborative management system using enterprise application integration technology is… 
Highly Cited
2003
Highly Cited
2003
Moving towards more communication intensive organisations, where work tends to be mobile, understanding how to support learning… 
Highly Cited
1997
Highly Cited
1997
Customer lifetime value (LTV) is an important construct in designing and budgeting for customer acquisition programs and a number… 
Highly Cited
1979
Highly Cited
1979
Over a dozen relational database systems have been implemented since E. F. Codd introduced the relational model of data in a…