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Customer relationship management

Known as: Sales 2.0, Customer-centric relationship management, Consumer relationship 
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2008
Highly Cited
2008
Loyalty and discount schemes in which customers are invited to sign up for a card and become a member of a scheme, sometimes in… 
Review
2007
Review
2007
The aim with this paper is to elucidate the current situation of the Swedish glulam market. This thesis paper will also consider… 
Review
2006
Review
2006
Praise for the second edition of The Design of Sites"In my worldwide IBM marketing role, I have the benefit of working with some… 
Highly Cited
2004
Highly Cited
2004
This paper discusses the CIDOC Conceptual Reference Model, and outlines how it could be used as a building block in a global… 
2004
2004
Six Sigma has been very successfully applied in manufacturing. Is it also applicable to software, and ICT? Six Sigma is about… 
Review
2003
Review
2003
The purpose of this paper is to provide a tutorial on power factor correction topologies and control techniques. The first part… 
2003
2003
Cyberspace plays an increasingly important role in people’s life due to its plentiful offering of services and information, e.g… 
Review
2002
Review
2002
Reports a survey undertaken in 2001 which examined employee satisfaction and customer orientation in a sample of six public… 
2002
2002
Die okonomische Attraktivitat von Ansatzen zur Kundenbindung — neudeutsch dem Customer Relationship Management (CRM) — lasst sich…