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Customer relationship management

Known as: Sales 2.0, Customer-centric relationship management, Consumer relationship 
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2019
Review
2019
Abstract The emergence of big data brings a new wave of Customer Relationship Management (CRM)’s strategies in supporting… Expand
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Review
2019
Review
2019
The purpose of this paper is to present a comprehensive picture of the innovative efforts undertaken over time to develop the… Expand
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Review
2018
Review
2018
Abstract This study aims at understanding the role of customer engagement in writing online reviews by shoppers with specific… Expand
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Review
2017
Review
2017
ABSTRACT The present research sought to understand customer and employee incivility in the hospitality industry. The study… Expand
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Highly Cited
2005
Highly Cited
2005
This research evaluates the effect of customer relationship management (CRM) on customer knowledge and customer satisfaction. An… Expand
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Highly Cited
2003
Highly Cited
2003
Scholars have questioned the effectiveness of several customer relationship management strategies. The author investigates the… Expand
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Highly Cited
2003
Highly Cited
2003
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's… Expand
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Highly Cited
2001
Highly Cited
2001
The present article proposes that the variety of existing managerial practices collectively described as “customer relationship… Expand
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Highly Cited
2000
Highly Cited
2000
The Service and Relationship Imperative: Managing In Service Competition. Managing Customer Relationships: An Alternative… Expand
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Highly Cited
2000
Highly Cited
2000
Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is… Expand
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