Customer relationship management

Known as: Sales 2.0, Customer-centric relationship management, Consumer relationship 
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM… (More)
Wikipedia

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2007
Highly Cited
2007
T he essence of the information technology revolution and, in particular, the World Wide Web is the opportunity afforded… (More)
Is this relevant?
Highly Cited
2006
Highly Cited
2006
Customer relationship management (CRM) is a customer-focused business strategy that dynamically integrates sales, marketing and… (More)
  • figure 1
  • table 1
  • figure 2
  • table 2
  • figure 3
Is this relevant?
Highly Cited
2005
Highly Cited
2005
This research evaluates the effect of customer relationship management (CRM) on customer knowledge and customer satisfaction. An… (More)
  • table 1
Is this relevant?
Highly Cited
2004
Highly Cited
2004
Why should wait for some days to get or receive the data mining techniques for marketing sales and customer relationship… (More)
Is this relevant?
Highly Cited
2003
Highly Cited
2003
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s… (More)
  • figure 1
  • table I
  • figure 2
  • figure 3
  • figure 4
Is this relevant?
Highly Cited
2002
Highly Cited
2002
Customer Relationship Management (CRM) is getting more and more a key strategy for companies big and small. Customer care… (More)
  • figure 1
  • figure 2
Is this relevant?
Highly Cited
2002
Highly Cited
2002
Adopting customer relationship management technology Yurong Xu, David C. Yen, Binshan Lin, David C. Chou, Article information: To… (More)
Is this relevant?
Highly Cited
2002
Highly Cited
2002
Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing… (More)
  • table 1
  • figure 1
  • table 2
  • figure 2
  • table 3
Is this relevant?
Highly Cited
2001
Highly Cited
2001
Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. However, there is a… (More)
  • figure 1
  • figure 2
  • figure 3
  • figure 4
  • figure 5
Is this relevant?
Highly Cited
2000
Highly Cited
2000
Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is… (More)
  • table 1
  • figure 1
  • figure 2
  • figure 3
Is this relevant?