Customer relationship management

Known as: Sales 2.0, Customer-centric relationship management, Consumer relationship 
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM… (More)
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Automatic identification and data captureBusiness analyticsCloud computingComparison of CRM systems
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Papers overview

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Highly Cited
2007
Highly Cited
2007
A Framework for Customer Relationship Management
T he essence of the information technology revolution and, in particular, the World Wide Web is the opportunity afforded… (More)
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Highly Cited
2006
Highly Cited
2006
Methodology for customer relationship management
Customer relationship management (CRM) is a customer-focused business strategy that dynamically integrates sales, marketing and… (More)
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Highly Cited
2005
Highly Cited
2005
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
This research evaluates the effect of customer relationship management (CRM) on customer knowledge and customer satisfaction. An… (More)
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Highly Cited
2004
Highly Cited
2004
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Why should wait for some days to get or receive the data mining techniques for marketing sales and customer relationship… (More)
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Highly Cited
2003
Highly Cited
2003
Understanding customer relationship management (CRM): People, process and technology
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s… (More)
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Highly Cited
2002
Highly Cited
2002
Customer Relationship Management for SME ’ s
Customer Relationship Management (CRM) is getting more and more a key strategy for companies big and small. Customer care… (More)
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Highly Cited
2002
Highly Cited
2002
Adopting customer relationship management technology
Adopting customer relationship management technology Yurong Xu, David C. Yen, Binshan Lin, David C. Chou, Article information: To… (More)
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Highly Cited
2002
Highly Cited
2002
Data Mining Techniques for Customer Relationship Management
Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing… (More)
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Highly Cited
2001
Highly Cited
2001
Customer Relationship Management : Emerging Practice , Process , and Discipline
Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. However, there is a… (More)
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Highly Cited
2000
Highly Cited
2000
Customer Relationship Management ( CRM ) in Financial Services
Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is… (More)
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