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Customer relationship management

Known as: Sales 2.0, Customer-centric relationship management, Consumer relationship 
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2013
Highly Cited
2013
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for… 
Highly Cited
2005
Highly Cited
2005
This research evaluates the effect of customer relationship management (CRM) on customer knowledge and customer satisfaction. An… 
Highly Cited
2004
Highly Cited
2004
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data… 
Highly Cited
2004
Highly Cited
2004
Management of an entire portfolio of customers who are at different relationship stages requires a dynamic theory of exchange… 
Highly Cited
2003
Highly Cited
2003
Scholars have questioned the effectiveness of several customer relationship management strategies. The author investigates the… 
Highly Cited
2003
Highly Cited
2003
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's… 
Highly Cited
2002
Highly Cited
2002
The authors examine the influence of customer future-focused considerations, over and above the effects of satisfaction, on the… 
Highly Cited
2001
Highly Cited
2001
The present article proposes that the variety of existing managerial practices collectively described as “customer relationship… 
Highly Cited
2000
Highly Cited
2000
The Service and Relationship Imperative: Managing In Service Competition. Managing Customer Relationships: An Alternative… 
Highly Cited
2000
Highly Cited
2000
Leverage people, processes, activities, information, and technologies to... Acquire new, more profitable customers Build long…