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Customer intelligence

Known as: CI 
Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to… 
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Related topics

Related topics

9 relations
Customer knowledgeCustomer relationship managementDigital strategyEvent-driven SOA

Broader (1)

E-commerce

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Big Data: A Stimulus in Business Analytics
Harvesting data and investing in analytics have almost become a norm of the organization. Successful organizations are achieving… 
2015
2015
Knowledge representation of competitive intelligence based on decision scenarios
In the big data era, competitive intelligence-related studies should focus not only on technical realization of intelligence… 
2014
2014
Customer centric strategies for value creation: academic experimentation
The exigency to assure the maximum of efficacy and efficiency of the educational processes is an important challenge to the… 
2008
2008
Employing SAS ® Text Miner Methodology to Become a Customer Genius in Customer Churn Prediction and Complaint E-mail Management.
Nowadays due to ever increasing internet penetration rate, people are sending more and more emails to companies as a substitute… 
2008
2008
Understanding Your Customer: Segmentation Techniques for Gaining Customer Insight and Predicting Risk in the Telecom Industry
The explosion of customer data in the last twenty years has increased the need for data mining aimed at customer relationship… 
Review
2008
Review
2008
Improving the Customer Intelligence with Customer Enterprise Customer Model
Customer can be profitably considered as an enterprise strategic asset. So, it is very important to define a bi-directional… 
2008
2008
E-CRM IN THE TOURISM SECTOR
E-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively… 
2006
2006
Customer Intelligence: Marktforschung und Kundenanalyse als Informationsgrundlagen im CRM
Erfolgreiches CRM ist ohne Informationen und ohne die Unterstutzung durch integrierte Informationssysteme undenkbar (Alt et al… 
2006
2006
A Customer Intelligence System Based on Improving LTV Model and Data Mining
Customer relationship management is one of the leading business strategies for today's companies, the key to successful… 
2004
2004
Research of CRM Based on Customer Intelligence Engine
The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical… 
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