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Customer intelligence

Known as: CI 
Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to… 
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Papers overview

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Review
2018
Review
2018
This study seeks to review existing literature on the significance of Marketing Capabilities as Resource Based View and its… 
Highly Cited
2017
Highly Cited
2017
The knowledge pyramid has been used for several years to illustrate the hierarchical relationships between data, information… 
Review
2011
Review
2011
The rise of Web 2.0 with its increasingly popular social sites like Twitter, Facebook, blogs and review sites has motivated… 
2008
2008
Nowadays due to ever increasing internet penetration rate, people are sending more and more emails to companies as a substitute… 
2006
2006
Erfolgreiches CRM ist ohne Informationen und ohne die Unterstutzung durch integrierte Informationssysteme undenkbar (Alt et al… 
Highly Cited
2005
Highly Cited
2005
Competitions in the new economy have caused major changes in business strategies from internal product focus to value creation… 
Review
1998
Review
1998
To measure the extent of student opportunities to learn relative to educational reform goals, the Colorado Educational Policy…