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Customer analytics
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and…
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Related topics
Related topics
5 relations
Business analytics
Customer relationship management
Data mining
Decision support system
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Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Value driven decision making using customer analytics:a framework proposal for the Dutch financial services sector
Van Norden
2016
Corpus ID: 168907549
2016
2016
In-Store Customer Analytics - Metriken \& Reifegradszenarien zur Erfassung physischer Kundenkontakte im stationären Einzelhandel
L. Bollweg
,
R. Lackes
,
Markus Siepermann
,
P. Weber
GI-Jahrestagung
2016
Corpus ID: 36757973
Im Gegensatz zu der im Online-Handel etablierten Erfassung und Auswertung der Kundenkontaktdaten über den Browser (Web Analytics…
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2016
2016
Enhanced Segmentation Using SAS ® Visual Analytics and SAS ® Visual Statistics
Darius Baer
,
Suneel Grover
2016
Corpus ID: 51729259
What will your customer do next? Customers behave differently; they are not all average. Segmenting your customers into different…
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2016
2016
Customer analytics at bigbasket.com: product recommendation
P. Abraham
,
Manaranjan Pradhan
,
S. Lakshminarayanan
,
Ganesh Iyer
2016
Corpus ID: 168412931
Bigbasket was India's largest online grocery and food store established in 2011 by a group of entrepreneurs Hari Menon, Vipul…
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2012
2012
Best Practice Insight Customer analytics case study : T-Mobile Austria
Helena Schwenk
2012
Corpus ID: 9482363
MWD case study reports are designed to help organisations considering or actively working with analytic and information…
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2011
2011
Consolidating customer analytics at Mobistar Pragmatic Project Management in Business Intelligence
S. D. Hertogh
,
M. Janssens
,
Stijn Viaene
2011
Corpus ID: 167170808
Strategic business intelligence (BI) projects are high risk – yet potentially high reward – endeavours. They typically involve…
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Review
2010
Review
2010
Survey of market research managers' views about customer analytics
David H. B. Bednall
,
S. Lichtenstein
2010
Corpus ID: 166379271
Data based on survey responses from an online questionnaire directed at market research managers in the US. Using an online…
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Review
2009
Review
2009
Customer analytics managers' views about market research
David H. B. Bednall
,
S. Lichtenstein
,
S. Adam
2009
Corpus ID: 166717566
Data based on survey responses from online questionaire directed at Customer Analytics managers in the United States. Respondents…
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2007
2007
Customer analytics and marketing research : antithesis and synthesis
David H. B. Bednall
,
S. Adam
,
S. Lichtenstein
2007
Corpus ID: 167125843
Customer Analytics provide a new type of marketing knowledge in terms of modelling past and present customer behaviour. This…
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2004
2004
Where Proc FREQ ends and Proc REPORT begins
T. Wijesinghe
2004
Corpus ID: 56868286
The paper describes the applications of Proc REPORT in real business situations. In many cases we need to cleanse the data and…
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