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Customer analytics
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and…
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Related topics
Related topics
5 relations
Business analytics
Customer relationship management
Data mining
Decision support system
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Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Value driven decision making using customer analytics:a framework proposal for the Dutch financial services sector
Van Norden
2016
Corpus ID: 168907549
2016
2016
Advanced Customer Analytics : Targeting, Valuing, Segmenting and Loyalty Techniques Ed. 1
Mike Grigsby
2016
Corpus ID: 170049768
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book…
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2014
2014
Using social big media for customer analytics
Aditya Patel
,
Hardik Gheewala
,
Lalit Nagla
Conference on IT in Business, Industry and…
2014
Corpus ID: 32747859
The explosion of information systems, internet and web based applications, social networks, and new technologies have given rise…
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2013
2013
An empirical study of information technology infrastructure capability and its impact on digitally enabled customer management processes in life insurance companies
R. Mani
,
Utpal Baul
International Journal of Business Information…
2013
Corpus ID: 31720187
Academic marketing literatures have increasingly studied about customer management processes. However, there is limited…
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2013
2013
Building clusters for CRM startegies by mining airlines customer data
H. Miranda
,
R. Henriques
Iberian Conference on Information Systems and…
2013
Corpus ID: 14550275
As airlines strive to gain market share and sustain profitability in today's economically challenging environment, they should…
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2012
2012
Customer Analytics Part II
Prof Vikas Kumar
,
W. Reinartz
2012
Corpus ID: 167007178
Customer value management rests on the idea of allocating resources differently according to the characteristics of different…
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Review
2009
Review
2009
Customer analytics managers' views about market research
David H. B. Bednall
,
S. Lichtenstein
,
S. Adam
2009
Corpus ID: 166717566
Data based on survey responses from online questionaire directed at Customer Analytics managers in the United States. Respondents…
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2007
2007
Customer Analytics Projects: Addressing Existing Problems with a Process that Leads to Success
I. Kolyshkina
,
S. Simoff
Australasian Data Mining Conference
2007
Corpus ID: 16251235
This article explicitly outlines an approach designed to allow optimal utilisation of Analytics in the industry setting. The…
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2007
2007
Customer analytics and marketing research : antithesis and synthesis
David H. B. Bednall
,
S. Adam
,
S. Lichtenstein
2007
Corpus ID: 167125843
Customer Analytics provide a new type of marketing knowledge in terms of modelling past and present customer behaviour. This…
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2004
2004
Where Proc FREQ ends and Proc REPORT begins
Thushan Wijesinghe
2004
Corpus ID: 56868286
The paper describes the applications of Proc REPORT in real business situations. In many cases we need to cleanse the data and…
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