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Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and… 
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Related topics

Related topics

5 relations
Business analyticsCustomer relationship managementData miningDecision support system

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2015
2015
Image-Based Positioning of Mobile Devices in Indoor Environments
Indoor positioning allows for many commercially viable applications, such as navigation, behavior and movement tracking, and… 
2014
2014
The relationship between problem frequency and problem severity in usability evaluations
The relationship between problem frequency and severity has been the subject of an ongoing discussion in the usability literature… 
2014
2014
Using social big media for customer analytics
The explosion of information systems, internet and web based applications, social networks, and new technologies have given rise… 
Highly Cited
2012
Highly Cited
2012
Visual Influence and Social Groups
New car purchases are among the largest and most expensive purchases consumers ever make. While functional and economic concerns… 
2011
2011
Application enablement: The business cases that drive new revenue opportunities through business, technical and service innovation
Discussion of how to successfully establish ecosystems of partners to drive new revenue opportunities through business, technical… 
Highly Cited
2011
Highly Cited
2011
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Foreword. Preface. Acknowledgments. Introduction. SECTION 1 Getting Started with Social Media ROI. Chapter 1 Getting Started with… 
Highly Cited
2009
Highly Cited
2009
Mining changing customer segments in dynamic markets
Highly Cited
2009
Highly Cited
2009
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
The bulk of market segmentation literature has concerned the generation of segments, with far less attention on what segmentation… 
Highly Cited
2007
Highly Cited
2007
The dark side of customer analytics
An insurance company finds some intriguing patterns in the loyalty card data it bought from a grocery chain - the correlation… 
2006
2006
A Tool for Intelligent Customer Analytics
Businesses collect and keep large volumes of customer data as part of their processes. Analysis of this data by business users… 
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