Customer Analytics Projects: Addressing Existing Problems with a Process that Leads to Success

@inproceedings{Kolyshkina2007CustomerAP,
  title={Customer Analytics Projects: Addressing Existing Problems with a Process that Leads to Success},
  author={Inna Kolyshkina and Simeon J. Simoff},
  booktitle={AusDM},
  year={2007}
}
This article explicitly outlines an approach design ed to allow optimal utilisation of Analytics in the indus try setting. The paper focuses on the key stages of the Analytics process that have not been identified in previous Analytics methodologies and draws on indus try, consulting and research experience to show that co rrect design of the project trajectory can allow the indu stry to fully realise the benefits that Analytics has to of fer. As the case studies provided demonstrate, it is… CONTINUE READING

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