Call to action (marketing)

Known as: CTA, Call to action 
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as… (More)
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A/B testingClick analyticsConversion funnelInbound marketing
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Papers overview

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Review
2017
Review
2017
Trees , forests and water : Cool insights for a hot world
  • David Ellisona, Cindy E. Morrisc, +19 authors Caroline A. Sullivanw
  • 2017
Forest-driven water and energy cycles are poorly integrated into regional, national, continental and global decision-making on… (More)
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Review
2016
Review
2016
Fake News or Truth ? Using Satirical Cues to Detect Potentially Misleading News .
Satire is an attractive subject in deception detection research: it is a type of deception that intentionally incorporates cues… (More)
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2013
2013
The creative turn: new challenges for computing
This is a call to action. The time is ripe for a creative turn in computing. This article sets out a vision of what Creative… (More)
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2011
2011
Competence and Competency: Core Concepts for International Midwifery Practice
Midwives have been acknowledged as a preferred cadre of skilled birth attendant. The International Confederation of Midwives (ICM… (More)
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Highly Cited
2008
Highly Cited
2008
Integrated approaches to long-term studies of urban ecological systems
This quote captures the spirit of the new urban emphasis in the US Long-Term Ecological Research (LTER) network. We know now that… (More)
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Highly Cited
2008
Highly Cited
2008
Hands-only (compression-only) cardiopulmonary resuscitation: a call to action for bystander response to adults who experience out-of-hospital sudden cardiac arrest: a science advisory for the public…
Copyright © 2008 American Heart Association. All rights reserved. Print ISSN: 0009-7322. Online 72514 Circulation is published by… (More)
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Highly Cited
2004
Highly Cited
2004
Prevention Conference VII: Obesity, a worldwide epidemic related to heart disease and stroke: Group I: worldwide demographics of obesity.
Current concerns about the increased risk of cardiovascular and other diseases induced by excessive weight gain in children and… (More)
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Highly Cited
1999
Highly Cited
1999
The Surgeon General''s Call To Action To Prevent Suicide
 
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Highly Cited
1996
Highly Cited
1996
Database Research: Achievements and Opportunities Into the 21st Century
In February of 1990, a group of database researchers met to examine the prospects for future database research e orts. The… (More)
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Highly Cited
1995
Highly Cited
1995
Making Work Visible
This provocative statement by David Wellman, a sociologist of labor, can be read as a kind of challenge to work researchers. The… (More)
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