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Call to action (marketing)

Known as: CTA, Call to action 
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as… 
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Related topics

Related topics

7 relations
A/B testingClick analyticsConversion funnelInbound marketing

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Cyber–Physical Digital-Microfluidic Biochips: Bridging the Gap Between Microfluidics and Microbiology
Digital microfluidics is transforming microbiology research by providing new opportunities for high-throughput sample preparation… 
2016
2016
Researching and Working for Transgender Youth: Contexts, Problems and Solutions
In May 2016, two events epitomized the complexities of working for global transgender youth rights. First, United Nations… 
Review
2016
Review
2016
Screening for Syphilis in Nonpregnant Adolescents and Adults: Systematic Review to Update the 2004 U.S. Preventive Services Task Force Recommendation
s of potentially relevant articles identified through MEDLINE, Cochrane,* and other sources (N=2,000) Excluded abstracts and… 
2015
2015
Beyond Theory and Data in Preference Modeling: Bringing Humans into the Loop
Many mathematical frameworks aim at modeling human preferences, employing a number of methods including utility functions… 
2014
2014
The importance of mangroves to people : a call to action
2010
2010
Design and auditing of Cloud computing security
Cloud computing is the long dreamed vision of computing as a utility, where data owners can remotely store their data in the… 
2008
2008
Women disunited : Margaret Atwood's The Handmaid's Tale as a critique of feminism
While there is plenty of traditional feminist critique of male power structures in Atwood's works, and particularly in The… 
2006
2006
Movie theaters' suicide‐by‐advertising with income from abusing customers
Purpose – The purpose of this article is to examine US cinema audiences' reactions to advertising. Cinema advertising and other… 
Highly Cited
2004
Highly Cited
2004
Reaching the poor: a call to action Investment in smallholder agriculture in sub-Saharan Africa
1987
1987
Dealing With Dropouts: The Urban Superintendents Call to Action
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