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Call to action (marketing)

Known as: CTA, Call to action 
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Digital microfluidics is transforming microbiology research by providing new opportunities for high-throughput sample preparation… 
2016
2016
In May 2016, two events epitomized the complexities of working for global transgender youth rights. First, United Nations… 
Review
2016
Review
2016
s of potentially relevant articles identified through MEDLINE, Cochrane,* and other sources (N=2,000) Excluded abstracts and… 
2015
2015
Many mathematical frameworks aim at modeling human preferences, employing a number of methods including utility functions… 
2010
2010
Cloud computing is the long dreamed vision of computing as a utility, where data owners can remotely store their data in the… 
2008
2008
While there is plenty of traditional feminist critique of male power structures in Atwood's works, and particularly in The… 
2006
2006
Purpose – The purpose of this article is to examine US cinema audiences' reactions to advertising. Cinema advertising and other…