Skip to search form
Skip to main content
Skip to account menu
Semantic Scholar
Semantic Scholar's Logo
Search 227,741,290 papers from all fields of science
Search
Sign In
Create Free Account
Call to action (marketing)
Known as:
CTA
, Call to action
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as…
Expand
Wikipedia
(opens in a new tab)
Create Alert
Alert
Related topics
Related topics
7 relations
A/B testing
Click analytics
Conversion funnel
Inbound marketing
Expand
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Cyber–Physical Digital-Microfluidic Biochips: Bridging the Gap Between Microfluidics and Microbiology
Mohamed Ibrahim
,
K. Chakrabarty
Proceedings of the IEEE
2018
Corpus ID: 52304058
Digital microfluidics is transforming microbiology research by providing new opportunities for high-throughput sample preparation…
Expand
2016
2016
Researching and Working for Transgender Youth: Contexts, Problems and Solutions
T. Jones
2016
Corpus ID: 151950140
In May 2016, two events epitomized the complexities of working for global transgender youth rights. First, United Nations…
Expand
Review
2016
Review
2016
Screening for Syphilis in Nonpregnant Adolescents and Adults: Systematic Review to Update the 2004 U.S. Preventive Services Task Force Recommendation
A. Cantor
,
H. Nelson
,
M. Daeges
,
M. Pappas
2016
Corpus ID: 77584150
s of potentially relevant articles identified through MEDLINE, Cochrane,* and other sources (N=2,000) Excluded abstracts and…
Expand
2015
2015
Beyond Theory and Data in Preference Modeling: Bringing Humans into the Loop
Thomas E. Allen
,
Muye Chen
,
+5 authors
Christopher E. Zwilling
Algorithmic Decision Theory
2015
Corpus ID: 42323433
Many mathematical frameworks aim at modeling human preferences, employing a number of methods including utility functions…
Expand
2014
2014
The importance of mangroves to people : a call to action
J. V. Bochove
,
E. Sullivan
,
T. Nakamura
,
E. Drakou
2014
Corpus ID: 133668117
2010
2010
Design and auditing of Cloud computing security
Bhagyaraj Gowrigolla
,
Sathyalakshmi Sivaji
,
M. Masillamani
Fifth International Conference on Information and…
2010
Corpus ID: 18759651
Cloud computing is the long dreamed vision of computing as a utility, where data owners can remotely store their data in the…
Expand
2008
2008
Women disunited : Margaret Atwood's The Handmaid's Tale as a critique of feminism
Alanna A. Callaway
2008
Corpus ID: 36656648
While there is plenty of traditional feminist critique of male power structures in Atwood's works, and particularly in The…
Expand
2006
2006
Movie theaters' suicide‐by‐advertising with income from abusing customers
H. Rotfeld
2006
Corpus ID: 167373337
Purpose – The purpose of this article is to examine US cinema audiences' reactions to advertising. Cinema advertising and other…
Expand
Highly Cited
2004
Highly Cited
2004
Reaching the poor: a call to action Investment in smallholder agriculture in sub-Saharan Africa
C. Peacock
,
A. Jowett
,
A. Dorward
,
C. Poulton
,
I. Urey
2004
Corpus ID: 166521153
1987
1987
Dealing With Dropouts: The Urban Superintendents Call to Action
Susan J. Gruskin
,
M. Campbell
,
Nancy Paulu
1987
Corpus ID: 150962691
By clicking accept or continuing to use the site, you agree to the terms outlined in our
Privacy Policy
(opens in a new tab)
,
Terms of Service
(opens in a new tab)
, and
Dataset License
(opens in a new tab)
ACCEPT & CONTINUE