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A/B testing

Known as: Ab testing, Split testing, A/B test 
In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and… 
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Related topics

Related topics

18 relations
Big dataCall to action (marketing)Choice modellingConversion rate optimization

Broader (1)

Software testing

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
New techniques for multi-value homomorphic evaluation and applications
In this paper, we propose a new technique to perform several homomorphic operations in one bootstrapping call over a multi-value… 
2017
2017
An Internet-based Student Admission Screening System utilizing Data Mining
This study aimed to propose an internet-based student admission screening system utilizing data mining in order for officers to… 
2016
2016
Innovative Data-Driven Methods to Improve Digital User Experience
Digital user experience (DUX) is a combination of art and science. From an artistic point of view, DUX should provide a simple… 
2016
2016
How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?
Marketers have come to realise that an abundance of potential customers can be reached through Facebook advertising. Although a… 
2016
2016
Conversion rate optimization in Finnish online businesses
2015
2015
Secure Split Test for Preventing IC Piracy by Un-Trusted Foundry and Assembly
In the era of globalization, integrated circuit design and manufacturing is spread across different continents. This has posed… 
2014
2014
Constructing & Evaluating Context-Aware Recommender System in a case study with webshop carts and AB-testing
A potential customer spends around five minutes on a webshop and visits roughly ten pages. To maximise sales it is crucial that… 
2013
2013
RECO – EXPERIMENTAL PERSONALIZED RECOMMENDATION FRAMEWORK
The intensive research in the personalized recommendation area results into the need for the automatizing routine processes… 
2009
2009
Formulation and implementation of cohesive fracture models in the symmetric galerkin boundary element method. Study of mode I crack growth
A symmetric boundary integral formulation is developed and implemented in a computational code for the solution of problems with… 
Review
2009
Review
2009
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