media campaign

Known as: campaigns media 
Public communication via television, radio, newspapers, pamphlets, telephone, and other media to influence health or social behaviors.
National Institutes of Health

Papers overview

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2008
2008
CONTEXT Large-scale strategies are needed to reduce overuse of antibiotics in US communities. OBJECTIVES To evaluate the impact… (More)
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2007
2007
This study examined televised anti-smoking advertisements that were designed to discourage adult and teen smoking. A content… (More)
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2004
2004
The Theory of Planned Behaviour (TPB) has been widely applied to the explanation of health and social behaviours. However… (More)
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Highly Cited
2003
Highly Cited
2003
This paper reports on the evaluation of a culturally grounded prevention intervention targeting substance use among urban middle… (More)
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2002
2002
It is often noted that some individuals become aware of a mass media program's messages through discussions with other… (More)
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Highly Cited
2001
Highly Cited
2001
Multivariate matching with doses of treatment differs from the treatment-control matching in three ways. First, pairs must not… (More)
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1998
1998
OBJECTIVE To document efforts on the part of public officials in California to soften the media campaign's attack on the tobacco… (More)
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1997
1997
OBJECTIVE The adequate recognition and treatment of depression are inhibited by negative public attitudes and gaps in… (More)
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1994
1994
The California Department of Health Services conducted a $28,600,000 tobacco education media campaign in 1990 and 1991. An… (More)
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1988
1988
A mass media health promotion program directed toward reducing future cancer trends among Mexican Americans, the largest subgroup… (More)
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