• Publications
  • Influence
Understanding Attitudes and Predicting Social Behavior
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
  • 17,180
  • 1282
Predicting and Changing Behavior: The Reasoned Action Approach
  • 3,596
  • 579
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Research on the relation between attitude and behavior is examined in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their target, action,Expand
  • 4,672
  • 197
The Influence of Attitudes on Behavior
On September 11, 2001, a group of terrorists commandeered four airliners filled with passengers and fuel in a coordinated attack on the United States. Two airplanes were flown into the World TradeExpand
  • 2,092
  • 182
Using theory to design effective health behavior interventions.
This article demonstrates the usefulness of two theories for the development of effective health communication campaigns. The integrative model of behavioral prediction focuses on changing beliefsExpand
  • 768
  • 71
A Reasoned Action Approach to Health Promotion
  • M. Fishbein
  • Medicine
  • Medical decision making : an international…
  • 1 November 2008
This article describes the integrative model of behavioral prediction (IM), the latest formulation of a reasoned action approach. The IM attempts to identify a limited set of variables that canExpand
  • 439
  • 55
Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes
The chapter re-examines, in light of recent developments, the reasoned action perspective inherent in the expectancy-value model of attitude and in the theory of planned behavior. According to thisExpand
  • 1,026
  • 46