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The Cluetrain Manifesto

Known as: Cluetrain, Cluetrain Manifesto 
The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger… 
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12 relations
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E-commerce

Papers overview

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2021
2021
Kapitel 8 Cluetrain Manifest (Levine, Locke, Searls, Weinberger)
2015
2015
Au service du client, au nom de la communauté
Avec l’essor des plateformes conversationnelles du Web social, l’animation de « communautes en ligne » s’est vue conferer une… 
2015
2015
Interactivity and Branding: Public Political Communication as a Marketing Tool
Online platforms are increasingly used as a means to present brand characteristics to key target groups. Within a political… 
2015
2015
El Manifiesto Cluetrain, Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Un clasico que, pese a haber sido publicado por primera vez en el ano 2000, sigue teniendo vigencia. 
2011
2011
Pla de negoci basat en el programari lliure Metaeditor per a la generació automàtica de paraules clau
Review
2011
Review
2011
Old ideas redux (Review of "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge)
This critical book review of Putting the Public Back in Public Relations (Pearson Education, 2009, 352 pages) examines how social… 
2009
2009
The Cluetrain Manifesto: 10th Anniversary Edition
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun… 
2009
2009
Facoltà di Economia Corso di laurea in Economia Aziendale Cattedra di Marketing
Highly Cited
2006
Highly Cited
2006
Rick LEVINE, Christopher LOCKE, Doc SEARLS and David WEINBERGER, The Cluetrain Manifesto : The End of Business as Usual. Cambridge (MA), Perseus Books, 2000
At first glance, the neon orange and futuristic look of the cover is a sure indication that this is not your usual connect-the… 
Highly Cited
2001
Highly Cited
2001
The Cluetrain Manifesto - The End of Business as Usual
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