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Sethi model

Known as: Sethi advertising model 
The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The rate of… Expand
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Papers overview

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2014
2014
Employees are regarded as a most valuable resource and the main driver for organizational success. In order to be successful, an… Expand
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Review
2011
Review
2011
1. Vettor R, Milan G, Rossato M, Federspil G. Review article: adipocytokines and insulin resistance. Aliment Pharmacol Ther 2005… Expand
2007
2007
Tablets of aspirin (a moisture degradable drug) have been film coated with two analogous Eudragit RL and RS copolymers designated… Expand
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1992
1992
A major challenge facing computer architects today is designing cost-effective hardware that executes multiple operations… Expand