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Sethi model

Known as: Sethi advertising model 
The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The rate of… 
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Papers overview

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1992
1992
A major challenge facing computer architects today is designing cost-effective hardware that executes multiple operations… 
Review
1989
Review
1989
This article surveys the relationship between the mass media and the government in Tanzania with respect to the implementation of… 
1985
1985
Petite collection d'une cinquantaine de pieces parmi lesquelles une palette en schiste archaique, des objets d'albâtre et de…