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Sethi model

Known as: Sethi advertising model 
The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The rate of… 
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Papers overview

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2014
2014
Employees are regarded as a most valuable resource and the main driver for organizational success. In order to be successful, an… 
Review
2011
Review
2011
1. Vettor R, Milan G, Rossato M, Federspil G. Review article: adipocytokines and insulin resistance. Aliment Pharmacol Ther 2005… 
Review
1989
Review
1989
This article surveys the relationship between the mass media and the government in Tanzania with respect to the implementation of… 
1985
1985
Petite collection d'une cinquantaine de pieces parmi lesquelles une palette en schiste archaique, des objets d'albâtre et de…