Search engine marketing

Known as: Search marketing, Sponsored Search, SEM 
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine… (More)
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Papers overview

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2018
2018
Although consumer behavior in response to search engine marketing has been studied extensively, few efforts have been made to… (More)
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2013
2013
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying… (More)
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Highly Cited
2010
Highly Cited
2010
We describe a new Bayesian click-through rate (CTR) prediction algorithm used for Sponsored Search in Microsoft’s Bing search… (More)
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2010
2010
Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from… (More)
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Highly Cited
2009
Highly Cited
2009
T phenomenon of sponsored search advertising—where advertisers pay a fee to Internet search engines to be displayed alongside… (More)
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2008
2008
PROFESSIONAL EXPERIENCE Become, Inc. Software Engineer May ’05 Present • Built a cutting-edge crawl platform that allows… (More)
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2008
2008
Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM… (More)
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Highly Cited
2007
Highly Cited
2007
The practice of sponsored search advertising—where advertisers pay a fee to appear alongside particular Web search results—is now… (More)
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Highly Cited
2006
Highly Cited
2006
Web Search is a fundamental technology for navigating the Internet. It has become an essential part of the online experience 98.8… (More)
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2005
2005
Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the… (More)
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