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Search engine marketing
Known as:
Search marketing
, Sponsored Search
, SEM
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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine…
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Related topics
Related topics
30 relations
Adobe Marketing Cloud
Affiliate marketing
Backlink
Cookie stuffing
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Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Coverage Patterns-based Allocation Approaches for Display Advertising
N. Kavya
,
K. Reddy
,
M. K. Swamy
2018
Corpus ID: 51844351
After the emergence of internet, online advertising has evolved as a major form of advertising in this century. The most…
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2016
2016
Search Engine Marketing in SMEs : The motivations behind using search engine marketing
Kamilla Fahlström
,
C. Jensen
2016
Corpus ID: 167648223
Abstract Title: Search Engine Marketing in SMEsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthors…
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2015
2015
Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia
W. Castro
,
L. S. P. Montes
,
G. Vera
2015
Corpus ID: 190102324
espanolEl actual entorno competitivo de mercados involucra la aplicacion estrategica del neuromarketing como ayuda al aumento del…
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2014
2014
Mechanism Design For Covering Problems
H. Minooei
2014
Corpus ID: 28488903
Algorithmic mechanism design deals with efficiently-computable algorithmic constructions in the presence of strategic players who…
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2011
2011
Computational Advertising: A Data-Centric Comprehensive Web Application: Computational Advertising: A Data-Centric Comprehensive Web Application
Ao-Ying Zhou
,
Minqi Zhou
,
Xueqing Gong
2011
Corpus ID: 63763454
2010
2010
Minimally-Supervised Extraction of Entities from Text Advertisements
Sameer Singh
,
D. Hillard
,
C. Leggetter
North American Chapter of the Association for…
2010
Corpus ID: 11825156
Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks…
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2009
2009
Online Learning of Assignments that Maximize Submodular Functions
Daniel Golovin
,
Andreas Krause
,
Matthew J. Streeter
arXiv.org
2009
Corpus ID: 8423994
Which ads should we display in sponsored search in order to maximize our revenue? How should we dynamically rank information…
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2008
2008
Evaluating Vector-Space and Probabilistic Models for Query to Ad Matching
H. Raghavan
2008
Corpus ID: 14504966
In this work, we evaluate variants of several information retrieval models from the classic BM25 model to Language Modeling…
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2005
2005
How search engine marketing tools can work for you
Terry Brainerd Chadwick
2005
Corpus ID: 168472024
This is the third of three articles. Part 1 appeared in the August issue of Information Outlook, and Part 2 was published in…
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2000
2000
Processed Apple Product Marketing Analysis: Hard Cider and Apple Wine
Kristin Rowles
2000
Corpus ID: 108976502
Hard cider and apple wine offer new value-added marketing opportunities to the apple industry. Both products are situated in…
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