Relational click prediction for sponsored search

@inproceedings{Xiong2012RelationalCP,
  title={Relational click prediction for sponsored search},
  author={Chenyan Xiong and Taifeng Wang and Wenkui Ding and Yidong Shen and Tie-Yan Liu},
  booktitle={WSDM},
  year={2012}
}
This paper is concerned with the prediction of clicking an ad in sponsored search. The accurate prediction of user's click on an ad plays an important role in sponsored search, because it is widely used in both ranking and pricing of the ads. Previous work on click prediction usually takes a single ad as input, and ignores its relationship to the other ads shown in the same page. This independence assumption here, however, might not be valid in the real scenario. In this paper, we first perform… CONTINUE READING
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