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Personalized marketing

Known as: Segment of one, Personalizing advertisements, Beacon technology 
Personalized marketing, or one-to-one marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver… 
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Related topics

Related topics

21 relations
Adobe Marketing CloudAlgorithmCustomer relationship managementDigital electronics

Broader (1)

E-commerce

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
An Innovative Assisted Living Technology for Short-Term Memory Training at Home
Along with the sweeping wave of aging, the prevalence of dementia increases rapidly with the aging of the population of which… 
2017
2017
A mathematical model for personalized advertisement in virtual reality environments
We consider a personalized advertisement assignment problem faced by the manager of a virtual reality environment. In this online… 
2016
2016
DASH and MMT and Their Applications in ATSC 3 . 0
Despite the success of MPEG⁃2 Transport Stream (TS) being used to deliver services in broadcast channels, the increase of on… 
2015
2015
Incentive Schemes for Privacy-Sensitive Consumers
Businesses (retailers) often offer personalized advertisements (coupons) to individuals (consumers). While proving a customized… 
Review
2014
Review
2014
Poster : Detection and Prevention of Web-based Device Fingerprinting
I. MOTIVATION Web tracking is a set of technologies that allows websites to create profiles of their visitors. While a website… 
2009
2009
Evaluation of health trainers in West Sussex
Health Trainers were introduced by the Department of Health in 2006 to help tackle health inequalities by offering one-to-one… 
2008
2008
Delivery training for undergraduate medical students using birth simulator
목적: 산부인과 임상실습에서 분만 시뮬레이터를 이용한 분만 교육의 경험을 소개하고자 하였다. 방법: 서울 시내 K 의과대학 3학년생 35명을 대상으로 하였다. 분만 시뮬레이터 (S555 NoelleTM. Maternal… 
2006
2006
Student and teacher perceptions of one-to-one instrumental and vocal tuition in a conservatoire
ABSTRACT Little research has been undertaken in the area of one-to-one instrumental and vocal teaching in Higher Education. For… 
2003
2003
To Pester or Leave Alone: Lifetime Value Maximization through Optimal Communication Timing
The marketing literature has long acknowledged the importance of a customer’s lifetime value in customer relationship management… 
Review
2000
Review
2000
Negotiating Beyond the Bid Price
This paper discusses the limitations of current on-line auction systems and presents our guidelines for more dynamic attribute…