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Personalized marketing

Known as: Segment of one, Personalizing advertisements, Beacon technology 
Personalized marketing, or one-to-one marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2015
Highly Cited
2015
We present Sunlight, a system that detects the causes of targeting phenomena on the web -- such as personalized advertisements… Expand
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Highly Cited
2015
Highly Cited
2015
In this research paper the technological and commercial foundation and marketing issues regarding web 2.0 are examined. Web 2.0… Expand
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Highly Cited
2014
Highly Cited
2014
Mining frequent subgraphs is an important operation on graphs; it is defined as finding all subgraphs that appear frequently in a… Expand
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Highly Cited
2011
Highly Cited
2011
Despite the vast opportunities offered by location-aware marketing (LAM), mobile customers' privacy concerns appear to be a major… Expand
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Highly Cited
2008
Highly Cited
2008
Teachers focus on teaching students technology skills, which include making the technology work, but many teachers are not… Expand
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Highly Cited
2003
Highly Cited
2003
Abstract With the increasing popularity of Internet commerce, a wealth of information about the customers can now be readily… Expand
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Highly Cited
2001
Highly Cited
2001
A fundamental divide has emerged over how portfolio payoffs are distributed among parties in parliamentary coalitions. On one… Expand
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Highly Cited
2001
Highly Cited
2001
Customization and personalization services are a critical success factor for Internet stores and Web service providers. This… Expand
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Highly Cited
2000
Highly Cited
2000
Our research investigates the competitive ramifications of individual marketing and information management in today's information… Expand
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Highly Cited
1999
Highly Cited
1999
The information revolution is generating mountains of data, from sources as diverse as credit card transactions, telephone calls… Expand
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