Personalized marketing

Known as: Segment of one, Personalizing advertisements, Beacon technology 
Personalized marketing, or one-to-one marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver… (More)
Wikipedia

Topic mentions per year

Topic mentions per year

1998-2017
0246819982017

Papers overview

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2015
2015
Mobile marketing can be made more personalized through Mobile Personalized Marketing (MPM). To personalize the content, the… (More)
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2013
2013
The influence of social relationships has received considerable attention in recommendation systems. In this paper, we propose a… (More)
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Highly Cited
2011
Highly Cited
2011
In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or… (More)
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2011
2011
Business usage of online social networks is a natural result of their intense development in last years. The information about… (More)
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2010
2010
Mining association rules is an important issue in KDD applications. In this paper, we first use the cloud model to dynamically… (More)
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2008
2008
In the 21 century the amount of research in personalization has grown exponentially. Much of this increased interest is linked… (More)
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2004
2004
Personalization is suggested to offer an avenue to improve marketing performance. There are, however, several organizational and… (More)
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Highly Cited
2003
Highly Cited
2003
With the increasing popularity of Internet commerce, a wealth of information about the customers can now be readily acquired on… (More)
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1999
1999
The Internet provides unprecedented ability for marketers to learn about their customers and offer custom products at special… (More)
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1998
1998
  • Dennis A. Pitta
  • 1998
One-to-one marketing was developed by practitioners concerned with the difficulty of competing in an increasingly global market… (More)
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