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Personalized marketing

Known as: Segment of one, Personalizing advertisements, Beacon technology 
Personalized marketing, or one-to-one marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver… 
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Related topics

Related topics

21 relations
Adobe Marketing CloudAlgorithmCustomer relationship managementDigital electronics

Broader (1)

E-commerce

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2020
2020
Almawhere 2.0: a pervasive system to facilitate indoor wayfinding
Indoor wayfinding systems are still presenting challenges and open issues in providing accurate directions while navigating… 
2018
2018
Beacon-based Customer Tracking across the High Street: Perspectives for Location-based Smart Services in Retail
Easy access to digital analysis of customer behavior and targeted advertising are principal advantages online retailers have over… 
2016
2016
DASH and MMT and Their Applications in ATSC 3 . 0
Despite the success of MPEG⁃2 Transport Stream (TS) being used to deliver services in broadcast channels, the increase of on… 
2011
2011
Customer relationship management based on data mining technique — Naive Bayesian classifier
With the rampant competition in the domestic and international business, the Customer Relationship Management(CRM) has become one… 
2009
2009
Bus Travel Time Prediction Based on Relevance Vector Machine
Existing bus travel time prediction methods only provide a point prediction value of bus travel time. Relevance vector machine… 
2008
2008
Delivery training for undergraduate medical students using birth simulator
목적: 산부인과 임상실습에서 분만 시뮬레이터를 이용한 분만 교육의 경험을 소개하고자 하였다. 방법: 서울 시내 K 의과대학 3학년생 35명을 대상으로 하였다. 분만 시뮬레이터 (S555 NoelleTM. Maternal… 
2008
2008
A Novel Approach to Extending the Linearity Range of Displacement Inductive Sensor
This paper presents a meander-type displacement inductive sensor, usable for the detection of small displacements (less than 0.5… 
Highly Cited
2006
Highly Cited
2006
Assessing users' product-specific knowledge for personalization in electronic commerce
2002
2002
Understanding the role of marketing communications in direct marketing
The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications… 
Review
2000
Review
2000
Negotiating Beyond the Bid Price
This paper discusses the limitations of current on-line auction systems and presents our guidelines for more dynamic attribute… 
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