People meter

Known as: Peoplemeter

A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences. The People Meter is a 'box', about the…

Papers overview

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2015

Using an actor–network theory approach, this article argues that the audience exists only from the moment it is circumstantiated…

2015

We show through experiment results and analysis that consumer preferences can be inferenced from the viewing behavior information…

2015

This paper presents an innovative and potentially revolutionary alternative to the peoplemeter technology for measurement of…

2013

Despite of the establishment of digital television services, audience measurement and other media analysis still rely on obsolete…

2010

Television,as the main mass media,dominates our leisure hours and our modes of family life.The television industry is a…

2008

An experiment examined effects of increasing the number of advertising pods in radio. With the number of commercials kept…

2006

En el presente estudio se busca establecer, cuantitativa y cualitativamente, el caracter que asume la presencia de la lengua…

2005

2002

This paper considers the loyalty and inheritance effects in the news program of the open television in Chile. The study uses data…

1995