People meter

Known as: Peoplemeter 
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences. The People Meter is a 'box', about the… (More)
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Papers overview

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2018
2018
  • 2018
Using an actor network theory approach, this article argues that the audience exists only from the moment when it is… (More)
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2015
2015
We show through experiment results and analysis that consumer preferences can be inferenced from the viewing behavior information… (More)
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2013
2013
Despite of the establishment of digital television services, audience measurement and other media analysis still rely on obsolete… (More)
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2012
2012
The abundant choices offered by digital media have raised concerns that audience behavior in news consumption might become… (More)
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2012
2012
Chinese television has gone through tremendous growth and change recently. The new media environment has the potential to reshape… (More)
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2008
2008
An experiment examined effects of increasing the number of advertising pods in radio. With the number of commercials kept… (More)
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2006
2006
Television inheritance effects, inordinately high levels of audience duplication between programs scheduled back-to-back, have… (More)
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Review
2001
Review
2001
This paper is about the fusion of a television people meter panel and a magazine readership/product usage survey in Mexico… (More)
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Review
1999
Review
1999
The dual demands of efficiency in advertising spend and the provision of television programs that viewers like has resulted in a… (More)
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