People meter

Known as: Peoplemeter 
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences. The People Meter is a 'box', about the… (More)
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Papers overview

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2018
2018
Moving to the peoplemetered audience. A sociotechnical approach
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Using an actor network theory approach, this article argues that the audience exists only from the moment when it is… (More)
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2015
2015
Audience's viewing behavior analysis for inferencing consumer preferences
We show through experiment results and analysis that consumer preferences can be inferenced from the viewing behavior information… (More)
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2014
2014
Visual Peoplemeter: A Vision-based Television Audience Measurement System
 
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2013
2013
Supporting interaction and audience analysis in interactive TV systems
Despite of the establishment of digital television services, audience measurement and other media analysis still rely on obsolete… (More)
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2012
2012
The Impact of a Multichannel Environment on Television News Viewing : A Longitudinal Study of News Audience Polarization in South Korea
The abundant choices offered by digital media have raised concerns that audience behavior in news consumption might become… (More)
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2012
2012
Diversity of Exposure in Television Viewing : Audience Fragmentation and Polarization in Guangzhou
Chinese television has gone through tremendous growth and change recently. The new media environment has the potential to reshape… (More)
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2008
2008
Radio ’ s Clutter Conundrum : Better Memory for Ads , Worse Attitudes Toward Stations
An experiment examined effects of increasing the number of advertising pods in radio. With the number of commercials kept… (More)
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2006
2006
Audience Flow Past and Present : Television Inheritance Effects Reconsidered
Television inheritance effects, inordinately high levels of audience duplication between programs scheduled back-to-back, have… (More)
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Review
2001
Review
2001
THE ANATOMY OF DATA FUSION
This paper is about the fusion of a television people meter panel and a magazine readership/product usage survey in Mexico… (More)
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Review
1999
Review
1999
Centre for Marketing BEHAVIORAL MEASURES OF TELEVISION AUDIENCE APPRECIATION
The dual demands of efficiency in advertising spend and the provision of television programs that viewers like has resulted in a… (More)
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