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Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
Review
2016
Review
2016
Media users receive an overwhelmingly large supply of media content from multiple media, yet much research on media use examines…
2015
2015
Using an actor–network theory approach, this article argues that the audience exists only from the moment it is circumstantiated…
Review
2014
Review
2014
Abstract This study is the first model to apply the concept of media engagement to a political campaign by which the voters’ mind…
2012
2012
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its…
2008
2008
An experiment examined effects of increasing the number of advertising pods in radio. With the number of commercials kept…
2006
2006
Television inheritance effects, inordinately high levels of audience duplication between programs scheduled back-to-back, have…
2006
2006
En el presente estudio se busca establecer, cuantitativa y cualitativamente, el caracter que asume la presencia de la lengua…
Highly Cited
2006
Highly Cited
2006
Channel repertoires, the subsets of available channels that viewers actually watch, have typically been measured by relying on…
Review
2005
Review
2005
This study reviews the history of television audience fragmentation in the United States and uses a secondary analysis of Nielsen…
