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Pay for placement

Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search… Expand
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Papers overview

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2010
2010
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use… Expand
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2008
2008
Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM… Expand
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Review
2008
Review
2008
Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM… Expand
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2008
2008
페이-포-플레이스먼트 검색 시스템(pay-for-placement search system… Expand
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Highly Cited
2006
Highly Cited
2006
Billions of dollars are spent each year on sponsored search, a form of advertising where merchants pay for placement alongside… Expand
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2004
2004
The practice of paid placement advertising—where advertisers pay a fee to appear alongside particular Web search results—is now… Expand
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2004
2004
Librarians have traditionally helped users meet their information needs by providing access to vetted sources. This changed when… Expand
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2004
2004
Service description in a distributed system allows system components to know about one another and to make intelligent decisions… Expand
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2002
2002
A method for a database search system with payment for placing comprises storing one or more search listings associated with an… Expand
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