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Pay for placement
Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search…
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Related topics
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4 relations
Internet
Paid inclusion
Search engine marketing
Web search engine
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Design and implementation of an online booking system for a cinema house
Raphael Olufemi Akinyede
,
Temitayo Balogun
,
G. Iwasokun
2017
Corpus ID: 52968446
As businesses are getting better, and many lifestyle changes. The movie community has not changed preferences. Many people still…
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2010
2010
A Study of First Click Behaviour and User Interaction on the Google SERP
C. Barry
,
Mark Lardner
Integrated Spatial Databases
2010
Corpus ID: 42741440
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use…
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2008
2008
In Search of Search Engine Marketing Strategy Amongst SME's in Ireland
C. Barry
,
Debbie Charleton
International Conference on E-Business and…
2008
Corpus ID: 53528786
Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM…
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Review
2008
Review
2008
Researching Search - A Study into Search Engine Marketing Practices in Ireland
C. Barry
,
Debbie Charleton
International Conference on e-Business
2008
Corpus ID: 7049639
Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM…
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2008
2008
협력필터링 및 웹스파이더링을 이용한 검색용어추천
도널드 에프. 게디스
,
대런 제이. 데이비스
,
윈턴 데이비스
,
존 듀크-슐로스버그
,
페인 마크
2008
Corpus ID: 75103793
페이-포-플레이스먼트 검색 시스템(pay-for-placement search system…
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Highly Cited
2006
Highly Cited
2006
An analysis of alternative slot auction designs for sponsored search
Sébastien Lahaie
ACM Conference on Economics and Computation
2006
Corpus ID: 1818514
Billions of dollars are spent each year on sponsored search, a form of advertising where merchants pay for placement alongside…
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2004
2004
Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines
Juan Feng
,
H. Bhargava
,
David M. Pennock
Pacific Asia Conference on Information Systems
2004
Corpus ID: 18931182
The practice of paid placement advertising—where advertisers pay a fee to appear alongside particular Web search results—is now…
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2004
2004
Web search engine advertising practices and their effect on library service
David Moxley
,
Joni Blake
,
S. Maze
2004
Corpus ID: 62562972
Librarians have traditionally helped users meet their information needs by providing access to vetted sources. This changed when…
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2003
2003
Google This: Search Engine Results Weave a Web for Trademark Infringement Actions on the Internet
Heidi S. Padawer
2003
Corpus ID: 53898392
2002
2002
Bidding for the position in a search system with pay for placement
Dominic Dough-Ming Cheung
,
Jane C. Bove
,
+4 authors
Alan E. Lang
2002
Corpus ID: 168899638
A method for a database search system with payment for placing comprises storing one or more search listings associated with an…
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