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Pay for placement

Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search… 
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Related topics

Related topics

4 relations
InternetPaid inclusionSearch engine marketingWeb search engine

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Design and implementation of an online booking system for a cinema house
As businesses are getting better, and many lifestyle changes. The movie community has not changed preferences. Many people still… 
2010
2010
A Study of First Click Behaviour and User Interaction on the Google SERP
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use… 
2008
2008
In Search of Search Engine Marketing Strategy Amongst SME's in Ireland
Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM… 
2008
2008
협력필터링 및 웹스파이더링을 이용한 검색용어추천
페이-포-플레이스먼트 검색 시스템(pay-for-placement search system… 
2007
2007
Keyword Effectiveness in Paid Placement Advertising: An Exploratory Study in the Context of a Travel Website
With the increasing adoption of paid placement in search engines as an advertising strategy, firms are concentrating in using the… 
2004
2004
Web search engine advertising practices and their effect on library service
Librarians have traditionally helped users meet their information needs by providing access to vetted sources. This changed when… 
2004
2004
Service Description in a Distributed Search and Advertising System
Service description in a distributed system allows system components to know about one another and to make intelligent decisions… 
2003
2003
Comparison of allocation rules for paid placement advertising in search engines
Web sites such as Internet search engines, web portals, and comparison shopping services, aim to provide information or… 
2002
2002
Bidding for the position in a search system with pay for placement
A method for a database search system with payment for placing comprises storing one or more search listings associated with an… 
2002
2002
To manage system and method that allows an advertiser searches in a search system with payment for position using grouping
A system for advertisers to manage their searches in a database search system pay for placement efficiently, includes a grouping… 
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