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Pay for placement

Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search… 
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Related topics

Related topics

4 relations
InternetPaid inclusionSearch engine marketingWeb search engine

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Design and implementation of an online booking system for a cinema house
As businesses are getting better, and many lifestyle changes. The movie community has not changed preferences. Many people still… 
2010
2010
A Study of First Click Behaviour and User Interaction on the Google SERP
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use… 
2008
2008
In Search of Search Engine Marketing Strategy Amongst SME's in Ireland
Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM… 
Review
2008
Review
2008
Researching Search - A Study into Search Engine Marketing Practices in Ireland
Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM… 
2008
2008
협력필터링 및 웹스파이더링을 이용한 검색용어추천
페이-포-플레이스먼트 검색 시스템(pay-for-placement search system… 
Highly Cited
2006
Highly Cited
2006
An analysis of alternative slot auction designs for sponsored search
Billions of dollars are spent each year on sponsored search, a form of advertising where merchants pay for placement alongside… 
2004
2004
Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines
The practice of paid placement advertising—where advertisers pay a fee to appear alongside particular Web search results—is now… 
2004
2004
Web search engine advertising practices and their effect on library service
Librarians have traditionally helped users meet their information needs by providing access to vetted sources. This changed when… 
2003
2003
Google This: Search Engine Results Weave a Web for Trademark Infringement Actions on the Internet
2002
2002
Bidding for the position in a search system with pay for placement
A method for a database search system with payment for placing comprises storing one or more search listings associated with an… 
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