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Marketing science

Known as: Market measurement 
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might… 
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Related topics

Related topics

6 relations
Barcode readerBehavioral patternBig dataData aggregation

Broader (1)

Operations research

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2009
2009
Editorial - Marketing Science and the Financial Crisis
W you look at the title of this editorial, you might be expecting a piece that discusses page reductions, cost cutbacks, etc. at… 
2009
2009
From Feature Development to Customer Value Creation
Marketing experts emphasize that the creation of superior customer value is a key element for companies’ success. Understanding… 
2006
2006
TAM Derived Construct of Perceived Customer Value and Online Purchase Behavior: An Empirical Exploration
Technology Acceptance Model (TAM) was initially created to be a simple model to explain specific technology behavior in… 
2005
2005
Multi-Attribute Value Approach to Business Airplane Product Assessment
A new approach to airplane product specification and assessment is introduced for the early, fuzzy frontend product development… 
2005
2005
Marketing Science-Growth and Evolution
In June of 2004, this committee unanimously and enthusiastically recommended to the INFORMS Publications Committee that Prof… 
2004
2004
Integrating User Behavior and Collaborative Methods in Recommender Systems
For recommender systems to be successful, they need to achieve a certain level of accuracy in their recommendations that is… 
2003
2003
Ethical Marketing for Competitive Advantage on the Internet
Dr. Claire Gauzente is Assistant Professor of Marketing and Organization at the University of Angers, UFR de Droit, Economie et… 
2002
2002
Communicating with the Agentic Woman and the Communal Man: Are Stereotypic Advertising Appeals Still Relevant?
Disclosed is a bridge system for processing read transactions over a bus in which in a preferred embodiment prefetched data… 
2002
2002
Creating Virtual Experiences in Computer- Mediated Environments
Although much excitement has arisen over the potential for "interactivity" on the Web, very little is understood about what… 
2000
2000
Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
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