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Marketing science

Known as: Market measurement 
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might… 
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Related topics

Related topics

6 relations
Barcode readerBehavioral patternBig dataData aggregation

Broader (1)

Operations research

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2014
2014
The effect of beauty product packaging on consumer buying decision (A case of selected shops in the New Juabeng Municipality, Ghana)
The saying that “first impressions remain forever in the mind” is also applicable when it comes to buying decision making. The… 
Review
2013
Review
2013
Factors Affecting On Customer Satisfaction in Retail Banking : An Empirical Study Ms
Today, banking is regarded as a consumer-oriented services industry and banks have started realizing that their business… 
2010
2010
Calculating, creating, and claiming value in business markets: Status and research agenda
A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that… 
2009
2009
From Feature Development to Customer Value Creation
Marketing experts emphasize that the creation of superior customer value is a key element for companies’ success. Understanding… 
2006
2006
TAM Derived Construct of Perceived Customer Value and Online Purchase Behavior: An Empirical Exploration
Technology Acceptance Model (TAM) was initially created to be a simple model to explain specific technology behavior in… 
2005
2005
Multi-Attribute Value Approach to Business Airplane Product Assessment
A new approach to airplane product specification and assessment is introduced for the early, fuzzy frontend product development… 
2005
2005
Marketing Science-Growth and Evolution
In June of 2004, this committee unanimously and enthusiastically recommended to the INFORMS Publications Committee that Prof… 
2004
2004
Integrating User Behavior and Collaborative Methods in Recommender Systems
For recommender systems to be successful, they need to achieve a certain level of accuracy in their recommendations that is… 
2003
2003
Ethical Marketing for Competitive Advantage on the Internet
Dr. Claire Gauzente is Assistant Professor of Marketing and Organization at the University of Angers, UFR de Droit, Economie et… 
2002
2002
Creating Virtual Experiences in Computer- Mediated Environments
Although much excitement has arisen over the potential for "interactivity" on the Web, very little is understood about what… 
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