Marketing science

Known as: Market measurement 
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might… (More)
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Topic mentions per year

Topic mentions per year

1977-2017
05101519772017

Papers overview

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Review
2015
Review
2015
In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on… (More)
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2012
2012
A Key Word History of Marketing Science This paper considers the history of key words used in Marketing Science to develop… (More)
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2009
2009
Dominique M. Hanssens is Bud Knapp Professor of Marketing, Anderson School of Management, University of California, Los Angeles… (More)
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2008
2008
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing… (More)
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Highly Cited
2008
Highly Cited
2008
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org… (More)
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Highly Cited
2005
Highly Cited
2005
For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time… (More)
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Review
2002
Review
2002
Introductory Comments As the new Editor-in-Chief for Marketing Science, it is a great pleasure to provide my first editorial. The… (More)
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2002
2002
Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early… (More)
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1998
1998
Since being recognized as a separate field of inquiry over 75 years ago, marketing has made enormous strides in terms of becoming… (More)
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Review
1986
Review
1986
Innovation is one of the most important issues in business research today. It has been studied in many independent research… (More)
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