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Marketing science
Known as:
Market measurement
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might…
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6 relations
Barcode reader
Behavioral pattern
Big data
Data aggregation
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Broader (1)
Operations research
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2014
2014
The effect of beauty product packaging on consumer buying decision (A case of selected shops in the New Juabeng Municipality, Ghana)
Alexander Oduro Adofo
2014
Corpus ID: 168175597
The saying that “first impressions remain forever in the mind” is also applicable when it comes to buying decision making. The…
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Review
2013
Review
2013
Factors Affecting On Customer Satisfaction in Retail Banking : An Empirical Study Ms
Jayshree Chavan
,
Mr. Faizan Ahmad
2013
Corpus ID: 14173246
Today, banking is regarded as a consumer-oriented services industry and banks have started realizing that their business…
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2013
2013
Measuring Market Sentiment and the Three Stock Market Crashes of the New York Stock Exchange
Percival S. Gabriel
2013
Corpus ID: 154276128
This research embarked on the development of a method to determine and measure market sentiment or the bullishnessbearishness of…
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2011
2011
Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen
D. Baum
,
M. Spann
2011
Corpus ID: 167869228
Dipl.-Kffr. Daniela Baum ist wissenschaftliche Mitarbeiterin am Institut für Electronic Commerce und Digitale Märkte an der…
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Review
2008
Review
2008
Seeking resolutions for the inequities within Indigenous education : unearthing causal psychosocial constructs that impact upon educational outcomes
Gawaian Bodkin-Andrews
2008
Corpus ID: 150444676
XXX CHAPTER 1: INTRODUCTION 1 CHAPTER 2: INDIGENOUS AUSTRALIAN INEQUITIES AND EDUCATION SYSTEMS 6 Introduction 6 Economic…
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2004
2004
Entwicklungslinien des Marketing in Deutschland: 25 Jahre im Spiegel der Zeitschrift "Marketing ZFP"
E. Leischner
2004
Corpus ID: 147298749
Der folgende Beitrag skizziert die Grundzüge und Höhepunkte der 25-jährigen Publikationsgeschichte der „Marketing ZFP“ und w…
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2002
2002
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
R. Monster
,
Raymond C. Pettit
2002
Corpus ID: 167001637
Foreword Preface PART 1. TRENDS IN GLOBAL MARKET RESEARCH 1. The Market Research Framework is Redrawn 2. The Internet as a…
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2000
2000
A Taxonomy of Communications Demand
Shawn O'Donnell
,
W. Neuman
,
S. Lanning
2000
Corpus ID: 123563561
Demand forecasts are an essential tool for planning capacity and formulating policy. Traffic estimates are becoming increasingly…
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1998
1998
Personal Resource Systems Management (PRSM): A proposal for interactive practice
B. McFall
1998
Corpus ID: 108534263
ii DEDICATION iii ACKNOWLEDGMENTS iv LIST OF FIGURES iiv LIST OF TABLES ix
Review
1998
Review
1998
Shrinkage Estimation and Direct Marketing Scoring
E. Malthouse
1998
Corpus ID: 2237938
This paper shows how ridge regression and other shrinkage estimates can be used to improve the performance of direct marketing…
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