TAM Derived Construct of Perceived Customer Value and Online Purchase Behavior: An Empirical Exploration

Abstract

Technology Acceptance Model (TAM) was initially created to be a simple model to explain specific technology behavior in information systems. Over the last 18 years, due to its popularity, the TAM has been augmented by including various context-specific constructs to explain phenomenon in e-commerce, e-learning, ebanking, and wireless technologies besides… (More)
DOI: 10.1007/978-0-387-39229-5_18

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