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Marketing of Health Services

Known as: Marketing Services, Health, Services, Health Marketing, Marketing, Health Services 
Application of marketing principles and techniques to maximize the use of health care resources.
National Institutes of Health

Related topics

Related topics

3 relations
Focus Groupslegislation & jurisprudencestandards characteristics

Papers overview

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Highly Cited
2012
Highly Cited
2012
Pushing the Urban Frontier: Temporary Uses of Space, City Marketing, and the Creative City Discourse in 2000S Berlin
ABSTRACT: In spite of the amount of urban development that followed the Fall of the Wall, Berlin’s urban landscape has remained… 
Highly Cited
2009
Highly Cited
2009
Vulnerability, risk management and agricultural development
This paper examines the relationship between agricultural development, vulnerability to shocks and the risk management practices… 
Highly Cited
2008
Highly Cited
2008
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are… 
Highly Cited
2008
Highly Cited
2008
The Economics of Contracts
The Economics of Contracts provides a guided tour to the leading ideas in contract theory. It assembles some of the foundational… 
Highly Cited
2004
Highly Cited
2004
VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or… 
Highly Cited
2002
Highly Cited
2002
ISO 9000 certification and the bottom line: a comparative study of the profitability of Basque region companies
Registrations to the ISO 9000 standard have grown rapidly in recent years with 343,643 certificates in 150 countries at the start… 
Review
1997
Review
1997
Essentials of services marketing
An overview of services marketing: the nature of services marketing fundamental differences between goods and services… 
Highly Cited
1996
Highly Cited
1996
Profits for nonprofits: find a corporate partner.
Here's a familiar story. A nonprofit organization joins forces with a corporation in a caused-related marketing campaign. It… 
Review
1993
Review
1993
Resistance to Antimicrobial DrugsA Worldwide Calamity
Just over 50 years ago, Florey and colleagues showed that penicillin was effective in treating staphylococcal and streptococcal… 
Highly Cited
1988
Highly Cited
1988
Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements
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