Marketing of Health Services

Known as: Marketing Services, Health, Services, Health Marketing, Marketing, Health Services 
Application of marketing principles and techniques to maximize the use of health care resources.
National Institutes of Health

Papers overview

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2012
2012
In spite of the amount of urban development that followed the Fall of the Wall, Berlin’s urban landscape has remained filled with… (More)
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2010
2010
Islamic banks ability to withstand the global downturn has fuelled an expansion of Islamic finance around the world. Islamic… (More)
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Review
2008
Review
2008
The notion that impaired serotonin (5-HT) function can lead to clinical depression has a long history but is still controversial… (More)
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2007
2007
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are… (More)
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2006
2006
Cooper, Lee, Masao Nakanishi. 1988. Market Share Analysis. Kluwer Academic Publishers, Boston, MA. Elrod, Terry, Michael P. Keane… (More)
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Highly Cited
2004
Highly Cited
2004
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or… (More)
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Highly Cited
2002
Highly Cited
2002
Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors… (More)
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1996
1996
Here's a familiar story. A nonprofit organization joins forces with a corporation in a caused-related marketing campaign. It… (More)
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