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Internet branding

Known as: Ebranding, E-branding, Online Branding Company 
Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a… 
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Related topics

Related topics

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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2018
Highly Cited
2018
Branding in the Digital Age
  • Business Hack
  • 2018
  • Corpus ID: 63311197
Highly Cited
2015
Highly Cited
2015
Content Analysis of Social Media: A Grounded Theory Approach
ABSTRACTSocial media has become a vital part of social life. It affects the beliefs, values, and attitudes of people, as well as… 
2015
2015
Interactivity and Branding: Public Political Communication as a Marketing Tool
Online platforms are increasingly used as a means to present brand characteristics to key target groups. Within a political… 
Highly Cited
2014
Highly Cited
2014
Sentic patterns: Dependency-based rules for concept-level sentiment analysis
Review
2013
Review
2013
A High-Efficient Nonisolated Single-Stage On-Board Battery Charger for Electric Vehicles
The design and implementation of a high-efficiency nonisolated single-stage on-board battery charger (OBC) for electric vehicles… 
Highly Cited
2013
Highly Cited
2013
Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding
This paper initiated an investigation on how beauty brands employ social media, particularly Facebook, to increase brand… 
Highly Cited
2009
Highly Cited
2009
On-board credentials with open provisioning
Securely storing and using credentials is critical for ensuring the security of many modern distributed applications. Existing… 
Highly Cited
2008
Highly Cited
2008
BRAND VALUE IN VIRTUAL WORLDS: AN AXIOLOGICAL APPROACH
Online virtual worlds, including Second Life, are rapidly becoming recognized as an important new channel for marketing and brand… 
Highly Cited
2005
Highly Cited
2005
The volume and evolution of web page templates
Web pages contain a combination of unique content and template material, which is present across multiple pages and used… 
Highly Cited
2005
Highly Cited
2005
Engage, Embed, and Embellish: Theory Versus Practice in the Corporate Social Responsibility Movement
This article uses the techniques of anthropology and linguistics to assess the behavior of corporations, non-governmental… 
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