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Internet branding

Known as: Ebranding, E-branding, Online Branding Company 
Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a… 
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Related topics

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BacklinkDigital brandingEmail marketingInstagram

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2015
2015
Instagram and Branding: A Case Study of "Dunkin' Donuts"
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on… 
Review
2014
Review
2014
Beyond Sustainability Reporting: Integrated Reporting is Practiced, Required & More Would Be Better
Ninety-five percent of the Global Fortune 250, along with thousands of other companies worldwide, voluntarily report on their… 
2013
2013
Unlocking the Marketing Potential of Social Capital: A Study to Identify the Dimensions of Social Capital Considered Represented within Online Brand Communities
In the past ten years, virtual communities (VCs) have received increased academic and practitioner attention, mainly as a result… 
2012
2012
Integrated branding with mergers and acquisitions
With growing numbers of mergers and acquisitions (M&A), its relationship with brands and branding has attracted the attention of… 
2012
2012
Optimization-Based Strong Coupling Procedure for Partitioned Analysis
AbstractThe concept of partitioning a complex engineering problem into smaller, manageable components and investigating each… 
2008
2008
Theory, research, and practice in library management 5: branding
Purpose – The purpose of this paper is to explore the branding in the marketing and promotion of libraries.Design/methodology… 
2008
2008
A Knowledge-based Approach to Urban Feature Classification Using Aerial Imagery with Lidar Data
While the spatial resolution of remotely sensed data has improved, multispectral imagery is still not sufficient for urban… 
2008
2008
Media Brands and Branding
Strong brands are necessary in media because technology has increased thenumber of content providers and made it possible for… 
2006
2006
Virtual source gathers and attenuation of free‐surface multiples using OBC data:implementation issues and a case study
Virtual source imaging is a technique based on extracting the Green’s function that characterizes wave propagation between two… 
Highly Cited
2002
Highly Cited
2002
E-commerce processes: a study of criticality
This paper, based on interviews undertaken with consultants experienced in e‐commerce engagements, has identified ten process… 
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