Skip to search form
Skip to main content
Skip to account menu
Semantic Scholar
Semantic Scholar's Logo
Search 236,794,577 papers from all fields of science
Search
Sign In
Create Free Account
Hypertargeting
Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network. MySpace coined the term in…
Expand
Wikipedia
(opens in a new tab)
Create Alert
Alert
Related topics
Related topics
4 relations
Smartwatch
Social media marketing
Sponsored post
Broader (1)
World Wide Web
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
How Hypertargeting Patient Communication Lowers Drug Costs
R. Oscar
2019
Corpus ID: 196569248