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Brand page

Known as: Newsroom (disambiguation), Page (online social networking), Brand pages 
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2016
Highly Cited
2016
This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in… 
Highly Cited
2015
Highly Cited
2015
– The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook… 
Review
2015
Review
2015
The brand page is a popular business application of Social Networking Sites (SNS) that allows companies to create added values… 
2015
2015
India is relatively new in adopting social media and this paper try to identify the factors influencing customer engagement in… 
Highly Cited
2013
Highly Cited
2013
Social networks have become an additional marketing channel that could be integrated with the traditional ones as a part of the… 
Highly Cited
2005
Highly Cited
2005
This paper relates integrated marketing communication (IMC) to market orientation (MO), brand orientation (BO), and external… 
Highly Cited
2002
Highly Cited
2002
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its… 
2002
2002
Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for… 
Highly Cited
1992
Highly Cited
1992
The authors examine the effects of brand strategy (i.e., brand extensions vs. individual brands) on new product market share and…