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Brand page

Known as: Newsroom (disambiguation), Page (online social networking), Brand pages 
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is… 
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Broader (1)

Identity management

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
Fostering brand love in Facebook brand pages
Purpose The purpose of this paper is to analyze how brand love is built in the context of brand pages by proposing a model in… 
Review
2018
Review
2018
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
2017
2017
Storytelling in Branding: the Difference in Brand Archetypes Between Western and Asian Tech Brands - Based on Carl Jung's 12 Archetypes Model
 
Highly Cited
2016
Highly Cited
2016
Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes
This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in… 
Review
2015
Review
2015
Investigating Customers' Satisfaction with Brand Pages in Social Networking Sites
The brand page is a popular business application of Social Networking Sites (SNS) that allows companies to create added values… 
2013
2013
Brand orientation and the voices from within
Abstract This work adds to the brand orientation literature by showing that while brand strategies may sometimes be aspirational… 
2006
2006
Brand Prototyping: Developing meaningful brands
Highly Cited
2005
Highly Cited
2005
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
This paper relates integrated marketing communication (IMC) to market orientation (MO), brand orientation (BO), and external… 
Highly Cited
2004
Highly Cited
2004
The Value Relevance and Reliability of Brand Assets Recognized by U.K. Firms
We examine the value relevance and reliability of brand assets recognized by 33 U.K. firms, and the stock price reaction to the… 
Highly Cited
1992
Highly Cited
1992
The Effects of Brand Extensions on Market Share and Advertising Efficiency
The authors examine the effects of brand strategy (i.e., brand extensions vs. individual brands) on new product market share and… 
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