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Brand page

Known as: Newsroom (disambiguation), Page (online social networking), Brand pages 
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is… 
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Identity management

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
The Role of the Global Marketer in Market Segmentation,Product Design Decisions and Global Brands Success
This conceptual paper discusses the role of the global marketer in the segmentation process, positioning, product design… 
2015
2015
Crisis communication via social media : the interplay of sender, crisis type and brand type
In the last decade social media has become increasingly part of strategic crisis communication, due to its dialogic nature as… 
Review
2014
Review
2014
Clarifying the Brand Orientation Construct for Business-to-Business Sector
Purpose of this conceptual article is to clarify scope and propose model of brand orientation in business-to-business (B2B… 
2014
2014
Introducing a conceptual model of brand orientation within the context of Social Entrepreneurial Businesses
The Social Entrepreneurship Organization (SEO) is a new kind of business that, despite of the young age of the term, has already… 
2012
2012
Risk Reducing Portfolio Effects: Uncertainty Avoidance in Brand Expressions
2012
2012
Building Brand Equity with Environmental Communication
member of DRM research center. She holds a Master degree in Business Administration from HEC Paris and worked as a consultant… 
Review
2011
Review
2011
Brand and market oriented positioning
The purpose of this paper is to explore and open the discussion of the concept of brand positioning. In an extensive literature… 
2010
2010
Strategic Brand Positioning Analysis Through Comparison of Cognitive and Conative Perceptions
Due to the globalization of the economy, there has been great competition in the business sector. The basic human desire to… 
2009
2009
The Effects of Weather on Negative Hedonic Consumption: What the Weather Tells the Marketer.
The research studies the relationship between weather conditions faced by an individual and her propensity to indulge in the… 
2006
2006
Brand Prototyping: Developing meaningful brands
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