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Brand page

Known as: Newsroom (disambiguation), Page (online social networking), Brand pages 
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is… Expand
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Papers overview

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2017
2017
Abstract Directly engaging consumers with brand messages (posts) is one advantage of social networking sites. Using consumer… Expand
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2016
2016
This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in… Expand
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2016
2016
Brand pages in social media provide companies with a competitive marketing tool to create added value for their firms and… Expand
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Highly Cited
2015
Highly Cited
2015
Purpose – The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on… Expand
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Highly Cited
2013
Highly Cited
2013
Social networks have become an additional marketing channel that could be integrated with the traditional ones as a part of the… Expand
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2012
2012
Using an ethnographic case study of the Newschannel at TV2 Norway, this article reveals ways in which the assembly-line mentality… Expand
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Highly Cited
2008
Highly Cited
2008
Neoclassical and Austrian/evolutionary economic paradigms have different implications for integrating corporate social… Expand
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Highly Cited
2005
Highly Cited
2005
This paper relates integrated marketing communication (IMC) to market orientation (MO), brand orientation (BO), and external… Expand
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Highly Cited
2004
Highly Cited
2004
We examine the value relevance and reliability of brand assets recognized by 33 U.K. firms, and the stock price reaction to the… Expand
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Highly Cited
1992
Highly Cited
1992
The authors examine the effects of brand strategy (i.e., brand extensions vs. individual brands) on new product market share and… Expand
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