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Brand page

Known as: Newsroom (disambiguation), Page (online social networking), Brand pages 
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is… 
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Broader (1)

Identity management

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
The Role of the Global Marketer in Market Segmentation,Product Design Decisions and Global Brands Success
This conceptual paper discusses the role of the global marketer in the segmentation process, positioning, product design… 
2014
2014
Introducing a conceptual model of brand orientation within the context of Social Entrepreneurial Businesses
The Social Entrepreneurship Organization (SEO) is a new kind of business that, despite of the young age of the term, has already… 
Review
2014
Review
2014
Clarifying the Brand Orientation Construct for Business-to-Business Sector
Purpose of this conceptual article is to clarify scope and propose model of brand orientation in business-to-business (B2B… 
2013
2013
At the crossroads of participation and objectivity: Reinventing citizen engagement in the SBS newsroom
The article examines how the challenge of participation is becoming a part of professional journalism culture in a newsroom where… 
Highly Cited
2011
Highly Cited
2011
A Case Study of the Effects of Moderator Posts within a Facebook Brand Page
Social networks have become an additional marketing channel that could be integrated with the traditional ones, such as news and… 
2010
2010
Strategic Brand Positioning Analysis Through Comparison of Cognitive and Conative Perceptions
Due to the globalization of the economy, there has been great competition in the business sector. The basic human desire to… 
2006
2006
Brand Prototyping: Developing meaningful brands
2006
2006
Corporate Brand Cube: Building Strong Corporate Brands
When Chinese companies start shifting their focus from domestic markets to global markets, corporate branding is an unavoidable… 
2005
2005
A Study of Advocacy Services for Children and Young People in Wales
Review
2002
Review
2002
Industrialization Mass customization : providing custom products and services with mass production efficiency
Mass customization is designed to deliver highly customized products with mass production efficiency. While discussed in the… 
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