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Brand page

Known as: Newsroom (disambiguation), Page (online social networking), Brand pages 
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is… Expand
Wikipedia

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2018
Review
2018
This research investigates the impact of brand perception on brand loyalty and brand purchase intention using the lenses of… Expand
2017
2017
Abstract Directly engaging consumers with brand messages (posts) is one advantage of social networking sites. Using consumer… Expand
Highly Cited
2016
Highly Cited
2016
Brand pages in social media provide companies with a competitive marketing tool to create added value for their firms and… Expand
Highly Cited
2015
Highly Cited
2015
– The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook… Expand
Highly Cited
2013
Highly Cited
2013
Social networks have become an additional marketing channel that could be integrated with the traditional ones as a part of the… Expand
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Highly Cited
2005
Highly Cited
2005
This paper relates integrated marketing communication (IMC) to market orientation (MO), brand orientation (BO), and external… Expand
Highly Cited
2004
Highly Cited
2004
We examine the value relevance and reliability of brand assets recognized by 33 U.K. firms, and the stock price reaction to the… Expand
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Highly Cited
2002
Highly Cited
2002
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its… Expand
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2002
2002
Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for… Expand
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Highly Cited
1992
Highly Cited
1992
The authors examine the effects of brand strategy (i.e., brand extensions vs. individual brands) on new product market share and… Expand
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