A Case Study of the Effects of Moderator Posts within a Facebook Brand Page

  title={A Case Study of the Effects of Moderator Posts within a Facebook Brand Page},
  author={Irena Pletikosa Cvijikj and Florian Michahelles},
Social networks have become an additional marketing channel that could be integrated with the traditional ones, such as news and television media, as well as online channels. User participation as a main feature of the social networks imposes challenges to the traditional one-way marketing, resulting in companies experimenting with many different approaches, thus shaping a successful social media approach based on the trial-and-error experiences. Our study analyses the effects of moderator… CONTINUE READING

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