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Bounce rate

Known as: Bounce 
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors… 
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Landing pageUsage dataWeb analytics

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Digital Marketing Strategy for a Non-Profit Cause in a Website Platform Case Study : Chatsehat . Com
Chatsehat.com is a non-profit website platform where people who have the problem with their disease or their closest people… 
2016
2016
Why trust a start-up ? The importance and effects of trustworthiness and web design for growing online businesses – strategy recommendations
2015
2015
Library Link Resolvers and Analytics: Using Analytics Tools to Identify Usage Trends and Access Problems with Electronic Resources in Libraries
It describes the process of adding Google Analytics to ProQuest's 360 Link at the Wayne State University Library System. It also… 
2014
2014
Project of Email Marketing Strategy for VK Vietnam
The Socialist Republic of Vietnam is the 14th most populous developing country that needs high investment in construction… 
Review
2014
Review
2014
How to implement social proof online effectively
Online, more and more forms of social proof can be found, however are firms implementing it effectively? This thesis delivers… 
2014
2014
Study on Web Analytics Utilizing Segmentation Knowledge in Business to Business Manufacturer Site
2013
2013
Analyzing How People Use Your Content
2009
2009
Preprocessing and Content/Navigational Pages Identification as Premises for an Extended Web Usage Mining Model Development
From its appearance until nowadays, the internet saw a spectacular growth not only in terms of websites number and information… 
2009
2009
Measuring Advertising Quality on Television Deriving Meaningful Metrics from Audience Retention Data
This article introduces a measure of television ad quality based on audience retention using logistic regression techniques to… 
2007
2007
Distance Estimation Between Transceivers Over Short Distances
Three methods for determining distances between a user and a fixed coordinate system are considered. One system is based on 802… 
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