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Bounce rate

Known as: Bounce 
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors… 
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Related topics

Related topics

3 relations
Landing pageUsage dataWeb analytics

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2020
2020
Assessing stationarity in web analytics: A study of bounce rates
Evidence‐based methods for evaluating marketing interventions such as A/B testing have become standard practice. However, the… 
Highly Cited
2017
Highly Cited
2017
A covariant Lagrangian for stable nonsingular bounce
The nonsingular bounce models usually suffer from the ghost or gradient instabilities, as has been proved recently. In this paper… 
Highly Cited
2014
Highly Cited
2014
The Role of Search Engine Optimization on Keeping the User on the Site
2014
2014
The Effectiveness of Retargeting in Online Advertising
2014
2014
Project of Email Marketing Strategy for VK Vietnam
The Socialist Republic of Vietnam is the 14th most populous developing country that needs high investment in construction… 
Highly Cited
2013
Highly Cited
2013
Business Process Mining from E-Commerce Web Logs
The dynamic nature of the Web and its increasing importance as an economic platform create the need of new methods and tools for… 
2009
2009
Preprocessing and Content/Navigational Pages Identification as Premises for an Extended Web Usage Mining Model Development
From its appearance until nowadays, the internet saw a spectacular growth not only in terms of websites number and information… 
2009
2009
Measuring Advertising Quality on Television Deriving Meaningful Metrics from Audience Retention Data
This article introduces a measure of television ad quality based on audience retention using logistic regression techniques to… 
Highly Cited
2009
Highly Cited
2009
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The… 
2007
2007
Distance Estimation Between Transceivers Over Short Distances
Three methods for determining distances between a user and a fixed coordinate system are considered. One system is based on 802… 
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